The Ecommerce Coffee Break: A Shopify Marketing Podcast
13 Dec
#067: The future of Paid Traffic with Kasim Aslam
In this episode, I talk with Kasim Aslam, founder and CEO of Solutions 8 at sol8.com, about the future of paid marketing. Kasim is also a Traffic Coach at Digital Marketer.com and the co-host of the Perpetual Traffic podcast.
On the Show Today You’ll Learn:
Why the last few months have been a bloodbath in paid traffic
Why the actual challenges of digital marketing were inevitable and necessary
Why marketing should return to its core principles
Why the days of "dirty marketing" are over
Expert insights into the Google Ads system
Why we think Apple has a surprise in store for us
What marketing strategies will be effective in 2022
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