#076: Testing and optimizing your Paid Marketing campaigns with a purpose
In this episode, I speak with Colby Flood, CEO and founder of brighterclick.com, about testing and optimizing your paid marketing campaigns with a purpose.
On the Show Today You’ll Learn:
- What testing and optimizing with a purpose means
- How to use creative and copy structures to guide your split tests
- Why you should test audience structures for 5 days
- How to build your audiences after the iOS 14.5 update
- Why video ads need to be enjoyable for the viewer
- Why Facebooks CBO campaigns are good for testing
- And more
Links & Resources
- Website: https://www.brighterclick.com/
- Training: https://www.brighterclick.com/training
- Personal LinkedIn: https://www.linkedin.com/in/colby-flood/
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