#021: Shopify in-store marketing & merchandising with award-winning entrepreneur Kausambi Manjita
In this episode of the Ecommerce Coffee Break, I interview award-winning entrepreneur Kausambi Manjita about In-store marketing & merchandising. She won the Shopify 2020 Commerce Awards.
On the Show Today You’ll Learn:
- Why content uplifts the shopper's experience
- Why building trust is crucial for your online store
- How many touchpoints you need with a potential customer
- How highlighting the products contributes to the user experience
- Why syncing all your storefronts is important
- Shopify Unite's announcement and impact for merchants
- And more!
You can check out the app at https://apps.shopify.com/product-labels-badges-modemagic or https://getmason.io/
Connect with Kaus
Linkedin: https://www.linkedin.com/in/kmanjita/
Twitter: https://twitter.com/kmanjita
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Conversion Optimization Expert | Top 20 Shopify Expert to follow for 2022 | Podcast Host - Helping Shopify merchants increase revenue from existing traffic by identifying & removing conversion blockers. With over 20 years of experience in eCommerce and marketing, working with SMEs as either an owner, director, or independent adviser, my team and I have developed a proven system that helps online merchants convert more traffic into sales & revenue.