Unlock your Shopify store's full potential with the GET CONVERSIONS Masterclass Program

Learn how to increase your conversion rate & online revenue from existing traffic

Convert more Traffic into Sales
Identify & remove conversion blockers in your store
Increase revenue from the traffic you already have
Add revenue without spending more on marketing
Remove the guesswork from growing a business on Shopify

Introducing GET CONVERSIONS

A proven process for growing Shopify stores using conversion rate optimization.

This online masterclass program will help you dramatically boost your conversions & revenue from existing traffic.

GET CONVERSIONS is the only Membership & Mentorship Program that provides On-Demand Training, Live Coaching, Tools & Templates, and a Masterclass Community for maximizing your Shopify store. It takes you through the entire process of optimizing your store business and marketing.

Everything you learn in GET CONVERSIONS has been thoroughly tested in many projects and experiments.

This isn’t a program to ONLY learn— these are the EXACT ACTIONABLE METHODOLOGIES & TEMPLATES that you can implement in your eCommerce business today.

See results as quickly as 30 days. GET CONVERSIONS is your shortcut to growing your business!

Here’s What You Get In The Masterclass Program

The GET CONVERSIONS Online Membership & Mentorship Program includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community

Program Overview - As long as you are a member, you get access to:

  • Access to the GET CONVERSIONS Ecommerce Accelerator Course
  • Hands-on Implementation Training & Mentorship with Claus Lauter
  • Weekly Q&A Feedback Coaching Calls to accelerate your progress
  • Unlimited Email Support between Calls
  • 8-step GET CONVERSIONS Implementation Framework including 12 training modules
  • 100+ Short Step-by-Step Video Lessons with more than 16 hours of in-depth advanced ecommerce systems & tactics.
  • Robust resource library of step-by-step worksheets and fill-in-the-blank templates to guide you through every module and save you time. (Worksheets, Printables, Swipe Files, and Copy & Paste Templates)
  • 200-Point Ecommerce Conversion Optimization Checklist, Full-Funnel CRO Strategy & ​AOV Growth Hacks
  • Live 24/7 support in our private Ecommerce Accelerator Members Community with store owners from around the world
  • Access to my personal network: tech support, web developer, ad specialists, copywriters
  • Support: Reviews & Feedback to make sure you're 100% optimized and ready to scale
  • Mindset: Guidance & Accountability to keep you on track and get you to your goal

Immediately after enrolling, you will receive access to all modules — how’s that for instant gratification?!

The masterclass curriculum (Click on the module to see the details.)

An intro to the course - 09 min

Setting up baseline. Collect Your KPI’s - 18 min

Who is your customer avatar or perfect audience? - 07 min

Competitor evaluation worksheet - 06 min

Goal setting! - 02 min

Conversion Optimization & Profitability Factors - 10 min

My Rolodex – Support Network: tech support, web developer, ad specialists, copywriters

Competitor Research – Order your competitors products - 05 min

Unique Value Proposition (UVP) - 07 min

Kick-off 1-on-1 Coaching Call


Introduction - 05 min

Conversion Rate Optimization – CRO Baseline - 05 min

Conversion Rate Optimization – Principles - 15 min

Conversion Rate Optimization – Header - 12 min

Conversion Rate Optimization – Footer - 11 min

Conversion Rate Optimization – Home Page - 09 min

Conversion Rate Optimization – Collection Page - 08 min

Conversion Rate Optimization – Product Page - 17 min

Conversion Rate Optimization – Cart Page - 09 min

Conversion Rate Optimization – Checkout Page - 20 min

Conversion Rate Optimization – Thank You Page - 06 min

Conversion Rate Optimization – 404 Page - 05 min

Conversion Rate Optimization – About Us Page - 04 min

Conversion Rate Optimization – Mobile - 07 min

Conversion Rate Optimization – Shopify Apps - 10 min

Conversion Rate Optimization – Site Speed - 19 min

EcomSolid Shopify Theme Review – Shopify Page Builder - 09 min

How to set up Shopify Notifications the right way - 06 min

Bounce Rate - 09 min

Klaviyo – TOC

Account Setup - 05 min

Facebook Integration - 04 min

Subscriber Migration - 04 min

Email Optimization and Design -15 min

Abandoned Checkout - 09 min

Abandoned “Added to Cart” Cart Flow - 05 min

Browse Abandonment – Viewed Few vs. Viewed Many - 04 min

Repeat Buyer (Placed Order) - 03 min

First Time Buyer (Placed Order) - 05 min

Customer Re-Engagement – Win Back 30 Days - 03 min

Customer Re-Engagement – Win Back 60 Days - 02 min

Customer Re-Engagement – Win Back 90 Days - 05 min

Form or Wheelio Collect - 06 min

Repeat Purchase Nurture Series – Order Count Split - 03 min

VIP Subscriber Emails - 04 min

VIP Subscriber Emails 2 - 02 min

Segments- 07 min

Copywriting - 07 min

Email Subject Lines - 04 min

Scheduling – Monitoring - 10 min

Email Calendar

SMS Text Marketing - 15 min

Back in Stock - 05 min

Quick Tip – How to increase your revenue from email campaigns - 03 min

Using Coupon Codes the right way - 05 min

Resources & Downloads

Introduction - 07 min

SEO Tools - 13 min

Keyword Research - 19 min

On-page SEO Optimization - 12 min

Datafeeds - 11 min

Google Search Console - 18 min

Schema Markup - 08 min

SEO Optimize your content (Summary) - 08 min

SEO Tool – Screaming Frog - 10 min

Resources & Downloads

Introduction - 02 min

Web Analytics - 02 min

Set up Google Analytics for Ecommerce - 17 min

Set up Google Analytics for Ecommerce – Update - 10 min

Google Analytics Dashboard & Reports- 03 min

Google Analytics Deep Dive for CRO issues - 39 min

User Behavior Analytics – Visitor Recordings - 17 min

Surveys & Polls- 05 min

User Testing - 04 min

Resources & Downloads

Introduction - 01 min

Product Page vs Landing Page - 11 min

Best Practices - 14 min

Tools & Apps- 08 min

Resources & Downloads

PPC Management – Introduction - 03 min

Facebook Pixel and Tracking Setup (2021) - 08 min

Facebook Ads – Secure your FB business manager and ad account - 22 min

Facebook Ads – How to do an ad account audit - 10 min

Facebook Ads – Campaign Tips, Retargeting - 10 min

Google Ads Account Audit - 32 min

Budget - 22 min

Copy & Visuals

Introduction Social Media for Ecommerce - 02 min

Optimizing your Social Media Profiles - 06 min

Facebook Page - 10 min

Facebook Group - 14 min

Instagram - 15 min

YouTube - 18 min

LinkedIn - 06 min

Pinterest - 24 min

Other Channels - 11 min

Public Relations - 13 min

Tools & Apps

Resources & Downloads

Introduction - 01 min

Scaling Strategies & Risk factors - 11 min

Pricing & Offer Strategies - 17 min

Subscriptions & Recurring Billing - 17 min

Multi-Channel Abandonment Cart Strategy - 16 min

WhatsApp Strategy - 05 min

Increasing Your Average Order Value (AOV) & Apps - 13 min

Resources & Downloads

Introduction - 01 min

Customer Relationship Management Systems - 10 min

Customer Support Systems - 11 min

Business Accounting Software - 09 min

Tools & Apps

Introduction - 01 min

Hiring Virtual Assistants - 18 min

Managing an external team - 07 min

Tools & Apps

Resources & Downloads

Final 1-on-1 Coaching Call

Final Video & Certificate