Podcast Interview Application

Podcast Guest Application

Want to get in front of 1000's of Shopify merchants and showcase your App, AI solution, SaaS, event, or marketing service?

Reach your ideal audience of Shopify merchants through the Ecommerce Coffee Break podcast.

The Ecommerce Coffee Break Podcast: With 10,000+ monthly downloads, the show is a Top 20 Shopify podcast on Feedspot, ranked Top 10% globally on ListenNotes.com, and the fastest-growing podcast in the Shopify ecosystem.

Podcast interviews and sponsorships are five times more effective than Meta, Google, or Twitter ads according to Advertisecast.

Get your brand in front of Merchants, Founders, and Marketers through a featured interview on our top-rated podcast for Shopify merchants. Apply here.

Listen to the trailer

Apple Podcast Logo Spotify Logo Google Podcast Logo Amazon Music Logo YouTube Logo

Get interviewed on our podcast

“One guest podcast spot is worth more than 1000 social media posts”, Pat Flynn, Smart Passive Income Podcast

What's in it for you?

  • You get your brand in front of a wide audience of Merchants, Founders, and Marketers who are looking for solutions to grow their Shopify stores.
  • You increase your brand awareness and generate incredible reach for your business.
  • You reach your audience while commuting, exercising, or doing household chores and make it easy for them to listen to your brands message.
  • You use a fast and easy way to create evergreen content for your brand, which will drive long-term traffic to your website.
  • You showcase your knowledge and experience, connect with potential clients, and improve your website's SEO ranking through backlinks.

With more than 10,000+ monthly downloads, 4,000+ newsletter subscribers, 12,000+ social followers, my team & I help you connect with potential clients and stay ahead of the competition. Plus: You only spend 30 minutes of your time talking with us on the podcast, and we'll handle the rest.

The Power of Audio

“Forget Guest Posting… Guest Podcasting is King.”, Neil Patel, Top 10 marketer by Forbes

 
Some facts why you should consider being a podcast interview guest.

  • According to the IAB, there were approximately 103 million monthly podcast listeners in the US in 2021.
  • There are now more weekly podcast listeners in the U.S. than Netflix subscribers. (Source: Podcasts: Edison Research/The infinite Dial 2023)
  • Podcast interviews and sponsorships are five times more effective than web ads like Meta/Facebook or Google ads, according to Advertisecast.
  • Podcasts generate up to 4.4x better brand recall than display ads according to the NORC Center for Public Affairs Research.
  • 69% listeners agreed that podcast ads made them aware of new products or services (Nielsen Digital Media Lab).
  • According to a survey by Edison Research, 67% of podcast listeners reported being more likely to consider purchasing from a brand mentioned on a podcast.
  • More than 4.2 million businesses worldwide have opted to use the Shopify platform for their business needs. (Source: Builtwith.com)

The Ecommerce Coffee Break: A top-rated  Marketing Podcast for Shopify Merchants

The best way to reach your audience: This podcast is the ideal advertising medium for businesses providing products and services for the Shopify platform, because the hard work of finding your ideal customers (ecommerce merchants) has already been done.

Each week we interview world-class ecommerce experts and thought leaders about the latest marketing trends and best practices on how to build a profitable business on Shopify.

  • 🏆 Voted As Top 20 Shopify Podcast On Feedspot
  • The show is one of the top 10% most popular podcasts out of 3,070,294 podcasts globally, ranked by Listen Score (the estimated popularity score)
  • Ranks 197 out of 5000 in the "Global - Technology - Reach" category (IAB V2-certified measurement on chartable.com)
  • 5 -Star Reviews in Apple Podcasts ⭐ ⭐ ⭐ ⭐ ⭐

The podcast is designed to be a quick and easy way for ecommerce merchants to stay up-to-date on the latest industry trends and strategies. It is a great resource for Shopify store owners looking for practical, actionable advice and inspiration to help them run and grow a successful online store.

Each episode is a short, 20-25 minute conversation between the host Claus Lauter and a guest expert on a specific ecommerce topic.

We cover topics such as Shopify Apps & Themes, Shopify Best Practices, Ecommerce Marketing Automation, CRO, Paid Advertising (Meta & Google Ads), AI, social media marketing, and entrepreneurship.

Key Audience Statistics of the Ecommerce Coffee Break Podcast

  • Audience/Listener profile: Merchants, Founders, Entrepreneurs, and Marketers looking to grow their DTC / ecommerce stores.
  • 10,000+ monthly listens and downloads on all channels combined (growing month/month)
  • 200+ episodes, with 8-10 new episodes per month.
  • 78% of subscribers listen to most or all episodes
  • The podcast has been heard in over 140 countries, with 70% in the USA and Canada, 19% in Europe, 3% in Asia, and 3% in Australia
  • 54% of listeners access the podcast on a mobile device
  • 56% of listeners are male, 44% of listeners are female
  • 36% of listeners have an income of $75K+
  • 61% act on podcast advertising
  • 100% of listeners are ecommerce/Shopify savvy
  • Available on 30+ podcast listening platforms and apps
  • Top Ranked Google keywords "Best Shopify Podcast" and "ecommerce podcast"
  • More podcasting stats
Audience Statistics
Claus Lauter - Host of the Ecommerce Coffee Break Podcast

Your Podcast Host: Claus Lauter

Hi, I am Claus, I am the producer and host of the Ecommerce Coffee Break Podcast, voted as Top 20 Shopify Podcast on Feedspot.

I’m a Marketing Optimization Expert with over 20 years' experience, official Shopify & certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. I was named one of the Top 20 Shopify Experts to follow in 2022.

Using the Ecommerce Coffee Break Podcast, I provide sponsoring companies and interview guests with a platform for advertising that offers consistent production, great content, and a loyal global audience.

My listeners value my opinion, so if I believe in your product/ service, they will too!

These are just a few of the awesome companies that were guests on the show.

Podcast Guest Application

What our interview guests say

"A wonderfully refined podcast host and we are pumped about the results." - Tim Van Winckle at tinyEinstein

"Looking for your next podcast recommendation? I had a great time talking to Claus Lauter about ecommerce and connecting with customers in the opt out era." - Fiona Stevens, Head Of Marketing at LoyaltyLion

"Was absolutely brilliant to appear on the Ecommerce Coffee Break Podcast speaking about Shoppable Ads and Express checkouts with Shopala" - Justin Campbell at Shopala

"Hi Claus, It's greatly appreciated. What a fantastic production, turnaround time and efficiency! Absolutely fantastic to have been on your show and knowing you. I'll stay connected in your communities by using the various links you have shared." - Veda Konduru at VectorScient.com

"Your post-production audio processing is EXCELLENT as is the production value. Well done, Claus." - Garry Egan, Founder at getinterlinks.com

"I had a great chat with Claus Lauter on the Ecommerce Coffee Break Podcast. We discussed all things server-side tracking, and how it can make the difference in your ecommerce analytics." - Edward Upton, Founder & CEO at Littledata

"It was an amazing opportunity to have a conversation on the podcast with Claus. Absolutely delightful. I love the way he’s able to ask the right questions to bring as much value as possible to his audience. 💯 Recommend!" - David Simões, Founder & Solutions Architect at soundsgood.agency

"Hey, Claus & thanks for having me! Always excited to share how eCommerce companies can improve CLV!" - Valentin Radu, Founder at Omniconvert

What our listeners say

"Claus and his guests tackle any and everything you'd need to know about Shopify and the ever-evolving world of eCommerce in a friendly, almost unbusinesslike tone that is easy to follow and love." - ATzed,  5 Stars Review on Apple Podcasts

"If you are in e-commerce, this podcast is such a good place to get ideas about how to better run your business." - AndreiaRL,  5 Stars Review on Apple Podcasts

"A lot of interesting guests and very convenient format (25 min) Thanks Claus!" -Restguest,  5 Stars Review on Apple Podcasts

"As a Shopify designer who also runs her own store, I get a lot of useful tips from this show. Highly recommend!" - Nksdesign dreams,  5 Stars Review on Apple Podcasts

"Interesting podcast, easy to listen to. This is such a great resource, full of helpful advice. A must for any e-commerce business owners or for those interested in starting up an online business." - by rolandgarrostheultimate,  5 Stars Review on Apple Podcasts

"I really appreciate listening to your podcast. Its real & practical advice. Thank you!" -LuluUUSSAA,  5 Stars Review on Apple Podcasts

"Love this podcast for entrepreneurs, not just those starting out!" -CT001UK,  5 Stars Review on Apple Podcasts

"There’s something Claus mentions in the beginning, “Things you won’t find on Google” and that’s exactly what this podcast is." SepehrDtj20,  5 Stars Review on Apple Podcasts

What you get:

A featured appearance on the Ecommerce Coffee Break Podcast includes:

  • In the featured interview, you (or who you think would best represent your company) would join Claus Lauter as a guest on the Ecommerce Coffee Break Podcast.
  • The interview will last about 20 – 25 minutes and is done via Zoom
  • Your interview will be available on 30+ podcast listening platforms and apps with permanent backlink and description paragraph incl. Apple Podcasts/iTunes | Spotify | Amazon/Audible | Deezer | BuzzSprout | Google Podcast | YouTube | PlayerFM | Listen Notes | Podcast Addict | Podchaser | iHeart
  • You can provide a call to action for a product or service of your choice
  • Links to your business social channels and service/product websites will be mentioned in the podcast and show notes, and included in the podcast player's description
  • The show notes page will include a transcript and a lifetime do-follow backlink to your website (for your SEO purposes)
  • Creation of custom thumbnail image of your episode for your social media sharing needs
  • Creation of custom short-form video and sharing on our TikTok, YouTube, LinkedIn, Facebook, Instagram and Twitter accounts
  • Multiple social media posts about your episode on our social channels (LinkedIn, Twitter, Facebook, Instagram)
  • Your episode will be keyword-researched and SEO-optimized to gain additional organic exposure through Google, YouTube, and other platforms
  • Unlimited hosting of your podcast episode, the episodes are evergreen

BONUSES

  • Bonus 1: Your interview will be promoted in the podcast's weekly newsletter reaching 4,000+ Shopify Merchants, Founders, and Marketers and in our Shopify Merchant community with a link directly to your show notes page.
  • Bonus 2: You will get free lifetime access to the Ecom Merchant Pro community

Next steps

How much is it:

Featured Interview

Investment: $200 per episode

- Includes 1 featured episode
- Promotion of your episode across various social media platforms
- Check out all the perks and advantages listed above

Podcast Episodes Sponsorship

Investment: $980/month

- Everything included in featured Interview, see above
- Your audio advertisements on 10 upcoming podcast episodes
- Promotion of your episode on various social media platforms
- see all features and benefits

Awareness Boost Sponsorship

Investment: $1,980/month

- Everything included in featured Interview, see above
- Your audio advertisements across the entire back catalog (over 220 episodes)
- 10,000+ monthly listens and downloads, $0.22 CPL (Cost per Listen)
- Co-branding on over 220 pages with your brand logo
- see all features and benefits

Frequently Asked Questions

Using podcasts as an advertising medium is ideal for businesses - the hard work of finding your ideal customers has already been done. Podcast interviews and sponsorships are five times more effective than web ads like Meta/Facebook or Google ads, according to Advertisecast.

A study by Westwood One found that podcast advertising has a higher recall rate than traditional radio advertising, and that podcast ads are considered more trustworthy and less intrusive than other forms of advertising.

Podcasts offer a highly engaged audience. A study by Nielsen found that podcast listeners tend to be more engaged with the content they listen to, as compared to other forms of media.

Podcasts are a convenient form of entertainment and information, as they can be listened to anytime, anywhere. According to a survey by Edison Research, 66% of podcast listeners listen to podcasts while doing other things, such as driving, working, or exercising.

No. The show has a limited number of interview slots available for guests. Each week we receive substantially more applications than we have slots available. Production time for a featured guest interview episode is approximately four hours and includes interview preparation, recording, post-production, editing, and transcription. To support the production, hosting, and marketing of your evergreen episode to our global audience, we have introduced a Guest Appearance Fee for qualifying suitable B2B/B2C/DTC guests who want to be on the podcast. The guest appearance fee for featured interviews is $200 USD per episode. See what's included in our podcast rate card (PDF DOWNLOAD).
Yes. Production time for a featured guest interview episode is approximately four hours and includes interview preparation, recording, post-production, editing, and transcription. To support the production, hosting, and marketing of your evergreen episode to our global audience, we have introduced a Guest Appearance Fee for qualifying suitable B2B/B2C/DTC guests who want to be on the podcast. The guest appearance fee for featured interviews is $200 USD per episode. See what's included in our podcast rate card (PDF DOWNLOAD). The rate is expected to increase over time, in accordance with the growing popularity and number of downloads. There are no discounts or exceptions, so please do not apply unless you're willing and able to make this investment.
10,000+ monthly listens and downloads on all channels combined (growing month/month) (May 2023)
Generally, 25-30 minutes is good but if a conversation needs to go longer, that’s fine with me! I think some of the best conversations need some time to get into it. Fill out the podcast guest application form to apply today.
Nope, it won’t be recorded live. Unless we’re doing a special live episode or webinar. This means we can cut out or edit anything you’d like. I like to have real, transparent conversations but if you say something that should be edited or drop a name that you’d like to take out, just me know during or after we record!
We won’t be recording right when the call starts. We’ll have a quick catch up conversation and run through some of the questions and then get started with the recording.
No, we will follow a conversational format. I don't prepare questions in advance and therefore do not provide them. The podcasts vibe is that of two friends or colleagues having a coffee break or water cooler chat. Scripted or staged interviews will not be accepted by me. Real conversions are more valuable to my listeners than scripted sales pitches. To get an idea of how the interview works, listen to a few episodes.
No. The interview will be edited and the Ecommerce Coffee Break Podcast does not send edits for approval. For more details read the Podcast Interview Release Agreement.
Typically, I record several weeks ahead, so your episode may not be released for several weeks. Most go live within 45 days after we record. I’ll let you know as soon as it’s live so you can share on your social media channel, email list & website. If you need your podcast episode to go live faster, ask for the Front-of-the-Line option, where your episode will be recorded and released within seven (7) days.

Apply to be a guest on the Ecommerce Coffee Break Podcast

  • Our goal is to provide useful advice and inspiration to Shopify merchants and ecommerce store owners
  • We are interested in discussing relevant topics, rather than just promoting a new book or service/app/product
  • You do not need to be an "expert" or published author to be interviewed, as long as you have valuable experience relevant to the topic
  • Questions will be custom-tailored to you and your expertise and designed to position you as someone our listeners want to learn from
  • We ask that you listen to a few episodes before completing the application
  • We record both audio and video over Zoom, so it is important to have a decent microphone, headphones, and webcam for high-quality recording
  • There are a limited number of interview slots available, and we receive more applications than we have slots available every week