Podcast Guest Application - Ecommerce Coffee Break

Want to get in front of 1000's of Shopify merchants and business owners? Become a featured interview guest on the Ecommerce Coffee Break Podcast.

Podcast Guest Application

The Ecommerce Coffee Break Podcast is always looking for guests with helpful, impactful content.

Each week our listeners get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify.

The best way to reach your audience: Podcasts are an ideal medium for advertisers - the hard work of finding your ideal customers has already been done.

Podcast interviews and sponsorships are five times more effective than web ads like Meta/Facebook or Google ads, according to Advertisecast.

Listen to the trailer

Being a featured guest on a podcast has many benefits.

  • Communicate your unique message to your target market
  • Reach out to a broader audience and gain more followers on social media
  • Get your message heard across 30+ podcast listening platforms and apps
  • Connect with ideal clients and make your brand more visible
  • Position yourself as an industry expert
  • Build a human connection with your audience
  • Create shareable content for all your channels
  • Generate backlinks to your website to boost your SEO ranking
  • Create evergreen content that will bring traffic months after your interview
  • Increase your website's traffic
  • Make a pitch for your product or service
  • Increase your client and customer base
  • Use a very affordable marketing channel
  • As your podcast grows, so will your reach
  • Generate sales!

Below are some stats and demographics of the show.

  • 🏆 VOTED AS TOP 20 SHOPIFY PODCAST ON FEEDSPOT
  • 130+ Episodes, 8 new episodes per month
  • 75,000+ listens, views, and downloads on all channels combined (12 months)
  • 20%+ month-on-month growth in podcast listeners
  • 78% of podcast listeners that subscribe listen to most or all episodes
  • The podcast has been heard in over 80 countries
  • 38% USA & Canada, 34% Europe, 12% Asia, 8% Australia
  • 54% Mobile Device Listeners
  • 87% male
  • 36% have an income of $75K+
  • 61% act on podcast advertising
  • 100% Ecommerce / Shopify Savvy
  • Available on 30+ podcast listening platforms and apps.
Claus Lauter - Host of the Ecommerce Coffee Break Podcast

Your Podcast Host: Claus Lauter

Hi, I am Claus, I am the producer and host of the Ecommerce Coffee Break Podcast, voted as Top 20 Shopify Podcast on Feedspot.

I’m a Marketing Optimization Expert with over 20 years' experience, official Shopify & certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. I was recently named one of the Top 20 Shopify Experts to follow for 2022.

Using the Ecommerce Coffee Break Podcast, I provide sponsoring companies and interview guests with a platform for advertising that offers consistent production, great content, and a loyal global audience.

My listeners value my opinion, so if I believe in your product/ service, they will too!

These are just a few of the awesome companies that were guests on the show.

Guests on Ecommerce Podcast

What our interview guests say.

"Was absolutely brilliant to appear on the Ecommerce Coffee Break Podcast speaking about Shoppable Ads and Express checkouts with Shopala" - Justin Campbell at Shopala

"Hey, Claus & thanks for having me! Always excited to share how eCommerce companies can improve CLV!" - Valentin Radu, Founder at Omniconvert

What our listeners say.

"Claus and his guests tackle any and everything you'd need to know about Shopify and the ever-evolving world of eCommerce in a friendly, almost unbusinesslike tone that is easy to follow and love." - ATzed,  5 Stars Review on Apple Podcasts

"If you are in e-commerce, this podcast is such a good place to get ideas about how to better run your business." - AndreiaRL,  5 Stars Review on Apple Podcasts

"I really appreciate listening to your podcast. Its real & practical advice. Thank you!" -LuluUUSSAA,  5 Stars Review on Apple Podcasts

"This podcast is awesome. I learn a lot in each episode and it's really enjoyable listening." - K. Creates,  5 Stars Review on Apple Podcasts

An appearance on the Ecommerce Coffee Break Podcast includes:

  • As a featured guest, you (or who you think would best represent your company) would join Claus Lauter as a guest on the Ecommerce Coffee Break Podcast.
  • Your interview will be available on 30+ podcast listening platforms and apps with permanent backlink and description paragraph incl. Apple Podcasts/iTunes | Spotify | Amazon/Audible | Stitcher | Deezer | BuzzSprout | Google Podcast | YouTube  | PlayerFM | Listen Notes | Podcast Addict | Podchaser
  • You will be able to provide a call to action to a product or service of your choice.
  • Links to business social channels and service/product websites will be mentioned in the show's intro, in the interview, included in show notes and in podcast players description.
  • Your interview will be promoted in our weekly newsletter reaching 3000+ subscribers and in our Shopify Merchant community.
  • Show notes page with transcript and Lifetime Do-Follow Backlink to your website (SEO).
  • Your episode is keyword researched and SEO-optimized in order to gain additional organic exposure through Google, YouTube, and other platforms.
  • Multiple social media posts on our LinkedIn, Twitter, Facebook and Instagram channels.
  • You get free access to our new Ecom Merchant Pro community.
  • The episodes are evergreen.
  • See what's included in our podcast rate card (PDF DOWNLOAD).

Being a Featured Guest on the Ecommerce Coffee Break Podcast

  • Our goal is to provide Shopify merchants and ecommerce store owners useful advice and inspiration. We aren’t interested in just discussing your new book or service/app/product. The interview topics must be relevant to our audience.
  • You do not need to be an “expert” or published author to be interviewed. The experience you have is valuable. Guests are selected based on their relevance to the topic.
  • Questions are custom-tailored to you and your expertise and designed to position you as someone our listeners want to learn from.
  • We ask that you listen to a few episodes before completing the application.
  • We record both audio and video over Zoom. It is important that you have a decent microphone, headphones, and webcam for recording at a high-quality audio/video level.
  • The show has a limited number of interview slots available for guests. Every week we receive substantially more applications than we have slots available.

Frequently Asked Questions

Using podcasts as an advertising medium is ideal for businesses - the hard work of finding your ideal customers has already been done. Podcast interviews and sponsorships are five times more effective than web ads like Meta/Facebook or Google ads, according to Advertisecast.
No. The show has a limited number of interview slots available for guests. Each week we receive substantially more applications than we have slots available. Production time for a featured guest interview episode is approximately four hours and includes interview preparation, recording, post-production, editing, and transcription. To support the production, hosting, and marketing of your evergreen episode to our global audience, we have introduced a Guest Appearance Fee for qualifying suitable B2B/B2C/DTC guests who want to be on the podcast. The guest appearance fee for featured interviews is $149 USD per episode. See what's included in our podcast rate card (PDF DOWNLOAD).
Yes. Production time for a featured guest interview episode is approximately four hours and includes interview preparation, recording, post-production, editing, and transcription. To support the production, hosting, and marketing of your evergreen episode to our global audience, we have introduced a Guest Appearance Fee for qualifying suitable B2B/B2C/DTC guests who want to be on the podcast. The guest appearance fee for featured interviews is $149 USD per episode. See what's included in our podcast rate card (PDF DOWNLOAD).
Generally, 25-30 minutes is good but if a conversation needs to go longer, that’s fine with me! I think some of the best conversations need some time to get into it.
Nope, it won’t be recorded live. Unless we’re doing a special live episode or webinar. This means we can cut out or edit anything you’d like. I like to have real, transparent conversations but if you say something that should be edited or drop a name that you’d like to take out, just me know during or after we record!
We won’t be recording right when the call starts. We’ll have a quick catch up conversation and run through some of the questions and then get started with the recording.
No, we will follow a conversational format. I don't prepare questions in advance and therefore do not provide them. The podcasts vibe is that of two friends or colleagues having a coffee break or water cooler chat. Scripted or staged interviews will not be accepted by me. Real conversions are more valuable to my listeners than scripted sales pitches. To get an idea of how the interview works, listen to a few episodes.
No. The interview will be edited and the Ecommerce Coffee Break Podcast does not send edits for approval. For more details read the Podcast Interview Release Agreement.
Typically, I record several weeks ahead, so your episode may not be released for several weeks. Most go live within 45 days after we record. I’ll let you know as soon as it’s live so you can share on your social media channel, email list & website.

Podcast Guest Application

Want to be featured as a guest on The Ecommerce Coffee Break podcast? Please submit the application below and we’ll get back to you!

We will contact you within a week of receiving your application. Thank you for your understanding if we can’t schedule you at this time. Our team will keep your name on file for future episodes.

Want to be a better Shopify merchant?

Join 3,000 businesses reading this weekly newsletter. Get actionable advice and strategies from Shopify merchants and special podcast guests who have already achieved what you are aiming for. Get an edge over the competition, for free.

"I open and read every email that Claus sends. The content is great and teaches some actionable tips in each issue.", Antony Blake