Transform Your Ecommerce Business with a Fractional Chief Marketing Officer

If you're looking for help creating and implementing a successful marketing strategy for your ecommerce business, I may be able to assist you as a part-time marketing leader (Fractional Chief Marketing Officer).

Hiring a fractional CMO is often a good option for medium-sized businesses that can't afford a full-time CMO or don't have enough work to keep one busy.

As a seasoned marketing executive, I am able to work with your business on a fractional basis (either part-time or on a consulting basis).

My extensive experience in eCommerce and marketing, including working with SMEs as an owner, director, or independent adviser, has allowed me to develop a system that has proven effective in helping businesses grow and convert traffic into sales and revenue.

What I will do for you:

  • Develop a marketing plan for your business
  • Help turn the plan into real results
  • Figure out who the best audience is for your marketing efforts
  • Lead and support your company's marketing team
  • Manage the integration of marketing technology
  • Create reports to track progress and success
  • Work with freelancers or a marketing agency if needed

What I won’t do:

  • Write and send all your emails
  • Write and publish blog posts
  • Schedule social media posts
  • Manage your paid ads on Facebook or Google
  • Install apps or software
  • Build new websites or change the design of landing pages
  • Analyze detailed metrics for every marketing asset

As a fractional marketing leader, I'm fully dedicated to your team. I'll be closely involved in your marketing team's day-to-day operations, just like a full-time Marketing Director/CMO, but without the cost and commitment.

A fractional CMO might be right for you if:

  • You don't have a clear marketing plan
  • Your marketing feels disorganized and lacks direction
  • You don't have a systematic process for turning leads into customers
  • Your business isn't ready to hire a full-time marketing executive
  • You've been in business for a while but haven't assigned anyone to oversee marketing
  • Your sales team creates its own marketing materials
  • Your business decisions aren't based on marketing data and insights
  • You need temporary leadership or advice in marketing
  • Your business could benefit from a fresh perspective on marketing
  • Your past marketing strategies haven't been successful

I can work with you for 10, 15, 20, or more hours a week, depending on your needs. Engagements last for a minimum of six months to make sure we're both committed to each other. It takes time for marketing strategies and initiatives to take shape, so six months is a good minimum to see results.

My fractional CMO services are by application only. The 40-hour-per-month CMO package costs $3,500 per month. The contract is for a minimum of six months and is not a month-to-month membership. If you'd like to learn more about how my fractional CMO services can help your business, contact me today for a free consultation. Fill out the contact form below.