Fractional CMO | Fractional Chief Marketing Officer for your ecommerce business
If you need part-time marketing leader (Fractional Chief Marketing Officer) who is able to create a winning ecommerce marketing strategy and execute it effectively using appropriate tactics, I can help.
Hiring a fractional CMO is often a good strategy for a medium-sized company that either cannot afford to hire a full-time chief marketing officer or has too few projects to keep them busy.
As a highly experienced marketing executive, I work on a fractional basis (part-time or consulting basis) with your business.
With over 20 years of experience in eCommerce and marketing, working with SMEs as either an owner, director, or independent adviser, I have developed a proven system that helps companies grow and convert traffic into sales & revenue.
What I will do for you:
- Define & create your marketing strategy
- Translate marketing strategy into action and results
- Identify target audiences
- Manage, grow, and mentor the company's marketing team
- Oversee marketing tech integrations
- Build marketing reports
- Work with freelancers or marketing agency
What I won’t do:
- Write and send all emails to your list
- Write and upload blog posts
- Schedule social media posts
- Manage your paid ads on Facebook or Google
- Install apps or software
- Build new websites or redesign button colors on landing pages
- Track detailed metrics for every marketing asset
As a fractional marketing leader, I am fully committed to your team. I will be closely involved in the day-to-day operations of your marketing team, as if I were a full-time Marketing Director/CMO, but without the associated cost and commitment.
A fractional CMO may be right for you if you see these signs.
- You don’t have a marketing strategy
- Your marketing feels random
- You don’t have a predictable sales funnel
- Your company isn’t ready for a full-time marketing executive
- You've been in business for a long time, but nobody is in charge of marketing
- The sales team creates its own marketing materials
- Your executive decisions are not based on marketing insights
- You need an interim leader or advisor
- Your business needs a fresh outlook
- Your past marketing strategies failed
I can work with you 10, 15, 20, or more hours a week depending on your needs.
The engagements last for a minimum of six months to ensure that we are both committed to each other. It takes time for marketing strategies and initiatives to take shape. Six months to produce results is a good minimum.
Fractional Chief Marketing Officer services are by application only. For the 40 hours/month CMO package, the investment is $3,500 USD. The contract is for a minimum of six months, this is not a month-to-month membership.
If you want to learn more about how my fractional CMO services can help your business, contact me today for a free consultation. Fill out the contact request form below.