The Ecommerce Coffee Break: A Shopify Growth Podcast

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A Shopify Growth Podcast: The Ecommerce Coffee Break

The podcast you need if you want to improve your marketing skills, boost conversions, and increase revenue.

Each week you get actionable advice, and strategies, and hear from world-class experts and special guests talking about various topics on how to run a profitable business on Shopify.

The topics we cover include the best Shopify Apps & Themes, Ecommerce Marketing Automation, Conversion Rate Optimization, Paid Advertising (Meta & Google ads), Social Media Marketing, and Entrepreneurship.

Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can't find on Google. Interested in being a featured guest on the podcast? Click here to learn more!

"Claus and his guests tackle any and everything you'd need to know about Shopify and the ever-evolving world of eCommerce in a friendly, almost unbusinesslike tone that is easy to follow and love.",

ATzed - Review on Apple Podcasts

"This podcast really covers just about everything you could need to be successful in e-commerce. Claus does a great job asking the right questions to get to simple, actionable insights for Shopify store owners. ",

baltimore A's - Review on Apple Podcasts

Bonus Episode: I Reveal My New Home Base

#167: How To Run High ROAS Digital Ads In 2023

#166: Accessible In-store eCommerce – the missing brick in the future of commerce

Bonus Episode: Eliminating Time Bandits and Energy Empires for Ecommerce Growth

#165: Kickstart Your Influencer Marketing: 5 Tips to Make It Work for You Today

#164: How Automation and Data Simplification can Empower Non-Technical Merchants

#163: Why Retention is the new Acquisition

#162: Why Entering New Markets Is The Best Thing For Your Ecommerce Business

#161: Subscription programs: How Successful Brands Launch, Scale, and Innovate

#160: Shopify Success Unlocked: The Importance of Collection Pages for Driving Conversions and Growing Your Business

#159: Maximizing Profits: How to Optimize Your Ecommerce Site for Conversions

#158: Low-Cost Marketing Hacks: Making Word of Mouth Work for Your Business

#157: How to Create Loyalty in Ecommerce During Economic Downturn

#156: Enhance Your Website’s Conversion Rates by Tracking Visitor Patterns

#155: Email 101 for Ecommerce Merchants: Maximizing Your Store’s Potential

#154: The 3 Ingredients To Building A Profitable Shopify Business

#153: How to To Save Instagram Stories, Reels, And Posts

#152: Conquer the Ecommerce Challenges of 2023

You are invited to our free “Ask an Ecom Growth Expert” sessions!

#151: How to Build a Social Media Following on Every Platform

#150 : How DTC brands can grow sustainably in 2023

#149: The Secret to Ecommerce Growth: Harnessing the Power of Data Integration

#148: Ecommerce Revenue Boost: The Benefits of an AI-Powered Sales Associate

#147: Maximizing Staffing Success: Transforming Struggles into Strength

#146: Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy

#145: The Future Of Online Consignment

#144: Shopify Apps Are Harming Your Page Speed

#143: Making Websites Accessible for People with Disabilities: What you Need to Know

#142: Facebook Ad Troubles: Understanding The Drop And How To Fix It

#141: What Entrepreneurs Should Keep In Mind To Succeed

Bonus Episode: An Interview with OpenAI GPT-3 Avatar Sophie

#140: Blended Traffic Mistakes (Cold Vs Warm Traffic)

#139: Turning Customers And Community Into Affiliates

#138: Why Community Strategies Are Critical To Brands

Year End Wrap Up & A Look Ahead to 2023 – Ecommerce Coffee Break Podcast

#137: WhatsApp for Sales, Marketing, and Support

#136: Sell More With Product Bundles

#135: How To Boost AOV With Custom Thank You Page Upsell Funnels

#134: How To Win In A World Of Disingenuous User Generated Content

#133: How To Influence The Shopper Journey With Video

#132: Use AI to Optimize Your Marketing

#131: Popup Tips to Boost Your Conversion Rate

#130: How to Make Money Online with Digital Assets

#129: The Advantages of Shipping Insurance for Shopify Merchants

#128: How Loyalty Can Help Merchants Survive The ‘Opt-Out Era’

#127: Why Shopify Brands Should Be Obsessed With User Experience

#126: Shop Social – A new trend?

#125: Why Your Customers Unboxing Experience Is Important

Bonus episode: Watch This To Boost Your Business! 5 Things You Need To Do…

#124: 3D Augmented Reality App Improves Shopify Conversions

#123: Headless eCommerce vs Traditional eCommerce

#122: The Impact of Artificial Intelligence and Deep Tech on eCommerce Marketing

#121: 5 Ways to Increase Your Amazon Conversion Rate

#120: [Shopify] Scale with Managed Integration Service

#119: Build Omni-channel Marketing Campaigns In Minutes

#118: No Need For Complicated Analytics Dashboards

#117: How To Use Server-side Tracking On Ecommerce Sites

#116: What’s Happening In Ecommerce & Marketing?

#115: Black Friday Email Marketing Tips

#114: Why Quizzes Increase Conversion Rates On Shopify

Press Release: Podcast for Shopify Merchants is now available on Spotify and Apple Podcasts

#113: Why use Shopify’s Pre-built Section Templates

#112: How to Generate Traffic for your Store

#111: How To Sell Comics Online

#110: How to use reviews the right way to increase conversions and retention

#109: How to increase revenue with AI driven recommendations

#108: How To Build A Brand Online with Phil Kyprianou

#107: How to Increase Email Deliverability

#106: How to use Conversion Optimization Tools

#105: How to Build Trust on Your Shopify Store

#104: How to source products the right way

#103: Are you burned out by your Shopify store?

#102: The best on-site and external search strategies for Shopify

#101: Best Shopify Merchant Community 2022

#100: Channel Update

#099: Word of Mouth Marketing: How increase your acquisitions by 50% with a Contact Picker

#098: How to create quality blog content at scale for eCommerce stores

#097: Experiences From Growing Ecommerce Businesses In Emerging Markets

#096: Shopify Conversion Rate Optimization Tip

#095: Why You Should Consider Adding a Subscription Model to Your Business

#094: How Ecommerce Brands Can Accelerate Growth With Revenue-Based Financing

#093: Direct-To-Consumer: How to get the delivery experience right

#092: SMS Marketing for Ecommerce Brands

#091: Mobile Shopping Ads With Express Checkout

#090: Optimize Shopify Header for more Revenue

#089: Video Creators’ Tips For Using Humor In Marketing

#088: Building and running an ecommerce business as a Digital Nomad

#087: Google Ads Performance Max Campaigns for Shopify 2022

#086: Billy Price on Overcoming Adversity and build an Innovative Shoe Brand

#085: New Masterclass: Become Better at Conversion Rate Optimization in One Hour

#084: Drive sales on Shopify without discounts

#083: How to segment your customers to improve conversions and repeat revenue

#082: Why A Positive Customer Experience Is A Revenue Generator

#081: Competitor Price Tracking for Shopify Merchants [Best App]

#080: Top 9 Shopify Apps 2022 | Ecommerce Revenue TIPS

#079: Increase Your ROI By Using a Robot That Handwrites Letters

#078: How to get your Shopify Store Rank in Google [SEO Strategy 2022]

#077: Make More Money with Customer Support [Shopify]

#076: Testing and optimizing your Paid Marketing campaigns with a purpose

#075: Podcast Listener Survey – Need your help!

#074: Search Engine Optimization [Shopify]

#073: Shopify | Making Reports Work For You

#072: Make Your Store’s Header Area BETTER (Shopify Conversion Optimization)

Shopify Theme Header CRO Optimization

#071: Bookkeeping And Accounting Tips For Shopify Merchants

#070: How To Create A Personalized Shopping Experience (Shopify)

#069: Creating Urgency with Smart Discount Codes

#067: Ecommerce Marketing Trends You Need to Know for 2022 [Shopify]

#067: The future of Paid Traffic with Kasim Aslam

#066: Word of Mouth Marketing on Shopify with ReferralCandy

#065: 3 Email Marketing Tips for Shopify Store Owners

#064: How to enable data-driven automation in your eCommerce marketing

#063: How to do Shopify Competitor Research (eCommerce Competition Analysis)

#062: How to improve conversion and AOV with a smart, fun chatbot.

#061: How to convert more traffic into sales on Shopify

Press Release: Claus Lauter named one of the Top 20 Shopify Experts to follow for 2022.

#060: Convert more sales with personal video marketing [Shopify]

#059: User Experience Research for Shopify Stores [Do not ask your mother]

#058: How to grow your Customer Lifetime Value [Shopify]

#057: Grow Your Email and SMS Marketing Lists [Shopify]

#056: All about Shopify 2.0 Themes

#055: 3 Shopify SEO Tips

#054: Why Shopify store owners should care about cyber security

#053: The #1 Homepage Mistake [Shopify, WooCommerce]

#052: Headless Commerce – The Evolution of Selling Online

#051: The 5 best Shopify Themes [2021]

#050: Shopify One Product store

#048: Conversion Rate Optimization Tip – Don’t use sliders

#047: Tools for Content Creation

#046: Conversion Rate Optimization Tips

#045: Influencer Marketing for Shopify

#044: Boost sales with upsell and cross-sell recommendations

#043: What The Apple iOS 15 Update Means For Your Email Marketing

#042: Improve Your eCommerce Results with Site Search

#041: Exclusive Sneak Peek at GET CONVERSIONS program

#040: Cross Promotion Marketing for Shopify

#039: How To Prioritize Your Physical & Mental Health (As An Entrepreneur)

#038: Free vs Paid Shopify Themes (Pros/Cons)

#037: What it takes to build an eco-conscious brand on Shopify

#036: Shopify Cart Optimization [Quick Tip Guide]

#035: Tips and tricks learned from over a decade of remote work [Hint: Always Wear Pants]

#034: How To Create One Year Of Content In Five Days (DO THIS!)

#033: Best Apps To Increase Revenue On Shopify

Press Release: Claus Lauter, an award-winning eCommerce entrepreneur, has launched a new podcast.

#032: How to create user generated content for your business

#031: Best Virtual Phone Number App for Shopify

#030: How to drive more revenue in a sustainable way with SMS marketing

#029: How to Increase The Average Order Value For Your Shopify Shop

#028: Shopify Online Store 2.0

#027: How Funny Sales Videos Benefit Ecommerce Brands [Go Viral on YouTube]

#026: 9 areas to concentrate on to optimize & scale on Shopify

#025: How Shopify’s Payment Options Impact Your Conversion Rate

#024: How to use the 5-Second Test to improve your online store

#023 Open Rates are Dead! Email Marketing is changing

#022: Copywriting Tips to increase Conversion Rate on Shopify product detail pages

#021: Shopify in-store marketing & merchandising with award-winning entrepreneur Kausambi Manjita

#020: How to streamline your eCommerce business using the 80-20 Rule [SHOPIFY] – Ecommerce Coffee Break

Press Release: Claus Lauter, an award-winning eCommerce entrepreneur, has launched a new mentorship program online.

#019: How important is Conversion Rate Optimization for Your Store? [CRO 2021] – Ecommerce Coffee Break

#018: How bad is it? Update on Facebook Ads and Apple iOS [2021] – Ecommerce Coffee Break

#017: The Truth About Shopify Dropshipping – Ecommerce Coffee Break

#016: Top 4 Conversion Rate Optimization Principles You Need To Know – Ecommerce Coffee Break

#015: Amazon vs Shopify – Which Platform Should You Use? – Ecommerce Coffee Break

#014: How to Avoid the Spam Folder – Email Deliverability – Ecommerce Coffee Break

#013: How to Choose the Best Shopify Theme for Your Online Store – Ecommerce Coffee Break

#012: What You Need to Know: Apple iOS Privacy Updates – Ecommerce Coffee Break

Shopify Case Study and Interview with riderbagusa.com

#011: How They Did It: Launching a new product with Carlos O. Colarte of riderbagusa.com – Ecommerce Coffee Break

#010: Ecommerce Marketing: Get Traffic to Your Shopify Store [2021] – Ecommerce Coffee Break

#009: Things to do before you start your Shopify store – Ecommerce Coffee Break

#008: Pagination vs Infinite Scroll – What is the better option? – Ecommerce Coffee Break

#007: How to create content like a boss to promote your brand. – Ecommerce Coffee Break

#006: What’s the one thing you wish you’d known before you started your Shopify store? – Ecommerce Coffee Break

#005: The Secret of the perfect Add to Cart button – Ecommerce Coffee Break

#004: How To Increase Your Ecommerce Conversion Rate by Optimizing the Cart – Ecommerce Coffee Break

#003: Ecommerce Email Marketing that works – Ecommerce Coffee Break

#002: The iOS14.5 Facebook Drama – Ecommerce Coffee Break

#001: Welcome to the Ecommerce Coffee Break

How To Increase Your Ecommerce Conversion Rate by Optimizing the Cart

What happend so far. iOS14.5 upgrade and Facebook ads

4 Most Important Tasks When Starting an Ecommerce Store [Not What You Think]

Free Shopify Theme Review 2021

How to Write Product Descriptions That Actually Sell in 2021

Mother’s Day Email Marketing [ Klaviyo & Shopify ]

Shopify Theme Review: Warehouse by Maestrooo

Mini Conversion Rate Optimization Audit of a Shopify store

Use Press Releases To Market Your Shopify Store

Press Release: Ecommerce Growth Advisor Claus Lauter Launches “Get Conversions” Shopify Coaching Program

3 Common Issues That Kill Shopify Stores

Find and Validate Winning Products for Shopify [2021]

Optimize Product Images for Shopify Store [2021]

Ecommerce Coffee Break [Episode 1]

One Product Shopify Store Review

What is a Unique Value Proposition for an Online Store?

Mini Site Review of an 8-figure Shopify store 🛒 [2021]

How to sell out-of-stock items on Shopify

How to keep your Shopify theme clean and fast

Shopify Store Review [Mini Tear Down]

Shopify Store Mini Site Tear Down – Ecommerce Marketing Tips

Triangle Solutions Model

How I manage my team’s work, projects, & tasks online (and myself.)

How to use coupon sites for your competitor research on Shopify (2021)

Shopify – Key Conversion Optimization & Profitability Factors

Winning Facebook Retargeting Ad Setup (2021)

The Biggest Email Marketing Mistake of Shopify Stores.

Shopify Tutorial – DON’T make this mistake

Make More Money From Klaviyo By Sending Emails With This 1 Trick

7 Multi-Channel Abandonment Cart Strategies That Will Boost Your Shopify Sales

Press Release: Award-Winning Entrepreneur Claus Lauter Launches Ecommerce Business Success Coaching & Mentoring Program

12 Ecommerce Pricing Strategies – How To Price A Product [2020 Update]

14 Top YouTube Channels Ecommerce Store Owners MUST Follow [2020]

Underrated Traffic Source For Your Shopify Store (in 2020)

SMS Text Message Marketing Automation for Ecommerce

How to hack your Shopify 404 error page for more sales.

Top 5 Challenges Business Owners have running an Ecommerce Store

Business Coach Claus Lauter Launches eCommerce Success Program – Helping Small Business Starting with eCommerce during the COVID-19 Pandemic

How To Optimize Shopify Page Speed and SEO (Step-by-Step Guide 2020)

Best Productivity Tools for Marketers 2020

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