• Find out how to optimize your online store for more conversions.
  • Identify & remove conversion blockers in your store.
  • Increase sales from the traffic you already have.
  • Add revenue without spending more on marketing.
  • Remove the guesswork from growing a business on Shopify.
Get Conversion Ecommerce Training

Get On-Demand Training, Ongoing Personal Coaching, Community, Tools, Templates & Support to Increase Your Conversions and Store's Revenue.

For this kind of value, most coaches and agencies charge between $997 and $2997. Instead, I decided to develop a conversion optimization training for every store owner that starts at the price of a cup of coffee a day.

Trusted by Business Owners and Brands
Most store owners struggle with maximizing conversion rates. Don’t be one of them.


  • You have great products, but for some reason, your conversion rate is low (under 2%).
  • You have trouble converting website traffic into sales (high bounce rate).
  • You are spending money on ads that don't bring in revenue (low ROAS).
  • Your growth plateaued or slowed down.

If You Checked ANY Of The Boxes Above, you’re in exactly the right place. Let’s put those problems in the past.


A proven process for growing Shopify stores using conversion rate optimization.

This online masterclass program will help you dramatically boost your conversions & revenue from existing traffic.

GET CONVERSIONS is the only Membership & Mentorship Program that provides On-Demand Training, Live Coaching, Tools & Templates, and a Masterclass Community for maximizing your Shopify store. It takes you through the entire process of optimizing your online business.

Everything you learn in GET CONVERSIONS has been thoroughly tested in many projects and experiments.

I have taken many students from feeling confused and doubtful to clear and confident.

This isn’t a program to ONLY learn— these are the EXACT ACTIONABLE METHODOLOGIES & TEMPLATES that you can implement in your eCommerce business today.

See results as quickly as 30 days. GET CONVERSIONS is your shortcut to growing your business!

Instant Access | 4 Group Coaching Calls per Month | 14-Days 100% Money Back Guarantee | Cancel Anytime

Client Testimonial

"Give him a call. Don't try to work it all out by yourself when you don't need to." — Adam Watson,  5 Stars

Ready for a glimpse into your future?

Get the results you dream about. 

Here are some results clients have seen when working with me:

  • +116% increase in online store sales
  • +67% increase in conversion rate
  • +37% increase in average order value
  • +41% increase in repeat purchases
  • +32% increase in revenue through email & SMS
  • +84% increase in organic search traffic
  • -43% decrease in bounce rates
Client Results
Client Results

It pays to work with me

Every dollar that you invest in Conversion Optimization today will make you $100 over the next 12 months. Most of our clients generally see results within 30 days. And so can you!

Instant Access | 4 Group Coaching Calls per Month | 14-Days 100% Money Back Guarantee | Cancel Anytime

Client Testimonial

"Claus is always a go-to wherever it comes to any e-commerce questions. He knows how to pinpoint the smallest change on your e-commerce website that makes a big difference. Making a relationship with him provided us a big value for our business." — Roman Lukashev, 5 Stars

Here’s How You'll Create Results

The “Get Conversions” membership program gives you the exact strategies, systems, and processes to optimize your online retail business for maximum conversion rates and growth.

Over the next weeks, you’ll implement the 8 key elements that’ll help you generate more revenue on Shopify’s eCommerce platform.

These are some of the topics you'll implement:

  • Set up Key Performance Indicators, Value Proposition, and Ideal Customer Avatar
  • Upgrade and optimize your store, increase conversions and average order value
  • Build your Back End Marketing Systems
  • Paid Ads & Marketing
  • Business Automation, Outsourcing
  • And Scaling Up

You’ll scale a business built to thrive!

I’m literally giving you the system, leaving no stone unturned, so you can use it in your business and have everything you need to generate more orders and more income with a proven plan.

When you've got someone showing you the exact steps to take, the only way to fail is to quit!

So now you know your right next step — don’t wait and take action now...

Instant Access | 4 Group Coaching Calls per Month | 14-Days 100% Money Back Guarantee | Cancel Anytime

What makes this program unique?

Let’s be clear: This is NOT another "get-rich-quick" course for eCommerce beginners showing you how to dropship from China. The GET CONVERSIONS masterclass is not your average self-study online course, it’s a guided mentoring membership program.

This Masterclass Program is for:

  • Shopify merchants, entrepreneurs, and startup founders who want a clear understanding of how eCommerce conversion optimization works.
  • In-house marketing teams for eCommerce stores that operate on Shopify's eCommerce platform.
  • Agencies and freelancers who want to expand their expertise into eCommerce CRO.
  • Those who are ready to take their side hustle full-time and want to scale their online sales sustainably and profitably.

It is unique as it is the only Shopify store growth masterclass program that offers personalized implementation training, mentoring, and accountability.

I will provide you with everything you need to be successful.

  • Comprehensive Online Business Framework: Unlike simple online courses, this program assists you with your store, strategy, offer, marketing, sales channels, traffic strategies, and anything else that you need.
  • Hands-on Expert Mentorship: Not another agency, not an internet guru. Your coach & mentor, Claus Lauter has over 20 years of experience in eCommerce and marketing. Claus is an eCommerce Conversion Optimization Expert, official Shopify & certified Klaviyo Partner, and award-winning eCommerce store owner. He was recently named one of the Top 20 Shopify Experts to follow for 2022.
  • Personal Coaching: This program offers personal coaching and hands-on mentoring, unlike other online courses. Imagine the peace of mind you’ll feel having an eCommerce expert review and guide your progress every step of the way throughout the program.
  • Weekly Live Q&A Coaching Sessions: Attend "Office Hours" sessions every single week with Coach Claus Lauter.
  • Weekly Progress Reviews & Daily Access: Unlimited support via Email and Whatsapp for answering questions, bouncing ideas, or obtaining a second opinion.
  • Online e-learning platform: Access the training online and watch how-to implementation videos from any desktop or mobile device, anywhere in the world, anytime you like.
  • Community Discussion Forums: Connect with your Coach and like-minded Shopify store owners inside the custom community forum.
  • Team Access: You get 2 seats for the price of 1, so you can join yourself or enroll 2 employees.
  • Limited Class Size: The number of students in this program is limited to ensure that you receive the attention you need to succeed.
  • Updated regularly: New videos are added to the program regularly showcasing the newest campaigns, tools, and marketing strategies.

Instant Access | 4 Group Coaching Calls per Month | 14-Days 100% Money Back Guarantee | Cancel Anytime

Your Investment Is Fully Guaranteed

Obviously, I can’t guarantee your success. No one can.

But here’s what I can do.

The training and mentoring program I provide has been tested and proven by clients around the globe. I guarantee a proven step-by-step process and methodology that is designed to increase your results. Because I am so confident you will see results, I offer this guarantee:​

Unconditional "Try it" Guarantee: You can only make an informed decision from the inside, not from the outside. For that reason, once you join the GET CONVERSIONS program, you’ll be invited to test things out for 14 days and work through the first modules before making a final decision.

If you don’t love it, or it doesn’t work for you, just let me know within the first two weeks and I’ll give you all your money back. No questions asked.

How’s that for risk-free? There is absolutely no risk if you are willing to put in the work!

You have nothing to lose, and so, so much to gain.

Instant Access | 4 Group Coaching Calls per Month | 14-Days 100% Money Back Guarantee | Cancel Anytime

Here’s What You Get In The Masterclass Program

Program Overview - As long as you are a member, you get access to:

  • Access to the GET CONVERSIONS Ecommerce Accelerator Course
  • Hands-on Implementation Training & Mentorship with Claus Lauter
  • Weekly Q&A Feedback Coaching Calls to accelerate your progress
  • Unlimited Email Support between Calls
  • 8-step GET CONVERSIONS Implementation Framework including 12 training modules
  • 100+ Short Step-by-Step Video Lessons with more than 16 hours of in-depth advanced ecommerce systems & tactics.
  • Robust resource library of step-by-step worksheets and fill-in-the-blank templates to guide you through every module and save you time. (Worksheets, Printables, Swipe Files, and Copy & Paste Templates)
  • 200-Point Ecommerce Conversion Optimization Checklist, Full-Funnel CRO Strategy & ​AOV Growth Hacks
  • Live 24/7 support in our private Ecommerce Accelerator Members Community with store owners from around the world
  • Access to my personal network: tech support, web developer, ad specialists, copywriters
  • Support: Reviews & Feedback to make sure you're 100% optimized and ready to scale
  • Mindset: Guidance & Accountability to keep you on track and get you to your goal

Immediately after enrolling, you will receive access to all modules — how’s that for instant gratification?!

You’ll also receive these bonuses worth a total of over $2,500

Bonus #1: Comprehensive Store Audit: Expert Conversion Optimization Review of your store with actionable recommendations (CRO/UX).

Bonus #2: Done-For-You Klaviyo Account Audit & Full Access to my Email Marketing Automation System (Klaviyo).

Bonus #3: 10% discount on selected, high-converting Premium Shopify themes.

Bonus #4: Plus you get 2 seats for the price of 1, so you can join yourself and enroll another team member.

Instant Access | 4 Group Coaching Calls per Month | 14-Days 100% Money Back Guarantee | Cancel Anytime

Client Testimonial

"Claus is an amazing coach. He helped me a lot with my e-commerce store and pointed out a lot of mistakes I made. With Claus's guidance, I was able to scale my store from 5 figures to 6 figures." — Mike Wynn  5 Stars

This Is NOT For Everyone.

To be a fit for the GET CONVERSIONS Membership Program and implement my Ecommerce Optimization Framework in your business, you do need to meet some strict (but reasonable) criteria.

You sell your own physical products or private/white label products through an online store, e.g. Shopify or WooCommerce
You don't do dropshipping from China, print-on-demand, or affiliate marketing
Your online store sells 5k+ or more a month. (past the idea phase)
You have an email list with at least 250 subscribers
You have at least 3-4 hours per week to implement proven tools and systems
You are friendly, coachable⁣, and 100% committed
And you can keep a secret

And most importantly: You are ready to invest to accomplish a year's worth of results in just 90 days.

Note: I only accept clients who are a good fit and who I know that I can help. While newcomers to eCommerce are sometimes accepted, they must have sufficient capital and a serious commitment to their business.

Claus Lauter

Meet your course instructor and mentor

Hi, I’m Claus. I’m an eCommerce Conversion Optimization Expert, Business Mentor, and official Shopify Partner & certified Klaviyo Partner. Like you, I’m an eCommerce store owner too. I was recently named one of the Top 20 Shopify Experts to follow for 2022.

With over 20 years of experience in eCommerce and marketing, working with SMEs as either an owner, director, or independent adviser, I have developed a proven system that helps online merchants convert more traffic into sales & revenue. It is your opportunity to maximize the growth of your business by leveraging all of this experience. If you’d like to learn more, you can read my story here.

Did you know that 92% of small businesses say that working with a mentor was essential for their business growth? And that 70% of businesses that survive five years or more worked with a mentor or coach?


Step #1

Join the GET CONVERSIONS Masterclass
Click the green button and complete your order at the checkout page.

Step #2

Create Your Profile
After your purchase, I will email your membership login details within 24 hours.

Step #3

You will then be able to sign in and start accessing the GET CONVERSIONS - All Access Membership material.

Trust Badge

Join now and get eCommerce advice you can't Google

Tap Here To Join

BTW: I only work with a limited number of qualified clients each month to make sure you get the best possible results, be quick! As of today, Thursday, 27 of January, this month’s available spots are almost gone.

Frequently Asked Questions

The GET CONVERSIONS Ecommerce Accelerator program is my signature Online Coaching & Personal Mentorship Progam. It is a program that helps you to grow an ecommerce business that generates consistent and reliable sales & revenue. My modules and live coaching sessions are a coaching tool for ecommerce store owners who need to remove the guesswork out of scaling an online store and replace it with clarity. You’ll learn new skills and tactics and how to implement them into your business to optimize for maximal growth.
The coaching program is for business owners, founders, entrepreneurs, and in-house marketers who are already making sales online on platforms like Shopify or WooCommerce and are serious about taking action to consistently grow their business online.
The GET CONVERSIONS Program will help you create and maintain a consistent stream of new customers. This program solely focuses on providing you with proven strategies, tactics, and ideas to build a powerful and profitable ecommerce business. In addition to those ideas, we show you how to execute them with detailed “how-to” instructions. The GET CONVERSION Program is laser-focused on creating a transformation in your online business.
This program is for people who are selling physical products on Shopify and are already generating revenue (past the idea phase).
I specialize in Shopify's ecommerce platform, but the strategies and methods I use and teach are compatible with most major ecommerce platforms such as Shopify, WooCommerce, Wix, etc. I have successfully worked with clients using these platforms.
Your business is unique. Unlike a course, this fully-comprehensive Ecommerce Business Training offers personal Coaching and 'Hold Your Hand Through It All' Mentorship. My program is results-based and 100% customized to your needs. The strategies that I recommend for you will depend on you and your business.
The course is broken into 12 modules. In each module, you will receive video lessons taught by Claus Lauter, homework and implementation instructions, and a selection of swipe files, templates, worksheets, PDF guides, case studies, and more. In addition to the modules, there will also be live coaching calls each week. This is your opportunity to ask Claus any questions you have.
This is a self-paced implementation program, meaning you can work as many or as little hours as your schedule allows. The exact time depends 100% on your work speed, talent, focus, and many other factors that I can not predict. Remember the work you do is in your business, you’re not just learning –– you’re doing.
The GET CONVERSIONS Program is always open, but by application only. I screen each applicant myself to ensure you are the right fit for the program and I can deliver on your goals. It starts the moment you get accepted into the online coaching program.
I work with clients worldwide.
In a nutshell: Less than the cost of a (Starbucks) coffee a day... Happy to talk about price and options if we both see the value. BUT... right now, I don't know if I can help you or not. If I have the feeling you are a good fit, I will tell you about the price and options in the call.
Running a business is not free and requires investments in many things such as advertising, hiring team members, only systems, branding, websites, and more. The actual expense depends on many factors such as your niche, your location, your goals, and more. Of course, I will be able to advise you on what pricing is reasonable for your business so you avoid overpaying for services or purchasing services you might not need.
Of course, it’s important to add a disclaimer to say your results using this program may vary and are not guaranteed. Your results will be based on many variables, such as your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, I cannot guarantee your success, results, or income level, nor am I responsible for your success or failure. I do not prescribe to you what you should do, I only guide you along the way.
I’ll do my absolute best to help you reach your goals, but it’s not possible (nor morally right or legally cool) to guarantee your results. However, I do believe that you’ll get out of this program what you put into it. If you’re willing to do the work, take action, and commit to your goals, we’ll make some magic. If you don't feel that you are getting the value I promise within 14 days of signing up, let me know and I'll refund your money straight away.
While I don’t have a refund policy, because once I spend our time with you, I can’t get it back. However, I do have a satisfaction guarantee. I have been giving refunds and/or canceled future payments of clients in these situations: - When clients experience medical problems that prevent them from working in their business (they submit a doctor’s note) or clients experience dramatic financial hardship and emergencies such as home fires, floods, and other accidents. - When I decide a client is not a good fit for the program based on their actions/behaviors/mindset or other indicators that make it impossible or problematic to work with him/her. Refunds in these situations are made on a case-by-case basis.
I know it's hard to spend money on yourself. It can feel scary to invest in yourself and take this risk. So, two things: Thing 1: I have a payment plan for you. Don't be shy, take advantage! Thing 2: This is a course & coaching program to help you make money. Here’s the deal: You’ll get a Love it or Leave It Guarantee! ​If you don’t love it, or it doesn’t work for you, just let me know within the first two weeks and I’ll give you all your money back. How’s that for risk-free? No worries. No hassles. You profit from this program or you don’t have to pay. It’s as simple as that.




Roman Lukashev, better1.comClaus is always a go-to wherever it comes to any e-commerce questions. He knows how to pinpoint the smallest change on your e-commerce website that makes a big difference. Making a relationship with him provided us a big value for our business. — Roman Lukashev,

Adam Watson, him a call. Don't try to work it all out by yourself when you don't need to. — Adam Watson,

Claus has been advising us on best practices for email marketing with Klaviyo. Further to that we've also discussed channel strategies to increase traffic & conversion. Claus is an experienced e-com consultant and very honest, he is not someone that oversells his services. — Roberto Auriemma,

Mike WynnClaus is an amazing coach. He helps me a lot with my e-commerce store and I was struggling at that time. He points out a lot of mistakes I made and I'm able to save a lot of money for my company. With Claus guidance, I'm able to scale my store from 5 figure to 6 figure store. — Mike Wynn

Claus is a quite brilliant individual who is a pleasure to work with - he is inspiring to others and has an outstanding knowledge of business and is a great source to pull ideas from. — Nick Hunt

Michaela GabrielClaus is great to work with: Outcome-oriented, calm, focused & knowledgeable. — Michaela Gabriel

This site is not a part of the Facebook/Instagram or Google websites or Facebook Inc. or Google LLC. Additionally, this site is NOT endorsed by Facebook/Instagram or Google in any way. FACEBOOK/INSTAGRAM is a trademark of Facebook, Inc. GOOGLE is a trademark of Google LLC.

Nothing on this page, any of my websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax, or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer, or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. Claus Lauter can not and does not make any guarantees about your ability to get results or earn any money with my ideas, information, tools, or strategies. You alone are responsible and accountable for your decisions, actions, and results in life, and by your registration here you agree not to attempt to hold me liable for your decisions, actions or results, at any time, under any circumstance.