I help Shopify Store Owners turning more Visitors into Buyers

so you can turn your side hustle full-time, quit your 9-to-5 day job, and reach your Lifestyle & Business goals.

Discover the Growth System most Shopify Store Owners don’t know and learn how YOU can use this to Optimize your Ecommerce Business for Maximum Growth & Profit!

You will finally be able to remove the guesswork out of scaling your Shopify store and replace Overwhelm with Clarity.

With my help, you will turn more Visitors into Buyers. Get all the Guidance, Training, Resources, Mentorship, and 1-on-1 Coaching you need to grow a successful, profitable Online Business on Shopify.

The chart below is a PROBLEM/SOLUTION self-assessment for online store owners. It will help you to identify where you are in your business right now and what you need to change.


You struggle to convert visitors into buyers.
You are getting hundreds of clicks from your ads but no sales.
Sales are inconsistent and your conversion rate is low.
You are working a ridiculous amount of hours each week, yet no closer to making more sales.
You are stuck, overwhelmed, and not sure what to do next to grow your business.



You'll get a comprehensive plan on how to optimize your store for better conversion rates and higher average order value.
You'll get training on how to optimize your paid advertising, landing pages & sales funnels.
You'll get a system to generate consistent sales & predictable income.
You'll able to build a sustainable, enjoyable ecommerce business that supports your life & business goals.

If you answered with a "YES" to any of the above points, this means it is time to get help…

Let me show you how to remove conversion roadblocks in your store and boost your marketing in my 1-on-1 Online Ecommerce Coaching & Personal Mentorship Progam.

Introducing “Get Conversions” – Ecommerce Success Coaching Program

This implementation course AND personalized 1-on-1 coaching program is designed to guide & support you step-by-step through a complete optimization and scaling process to build a thriving online retail business on Shopify's eCommerce platform.

You will be able to remove the guesswork out of scaling your Shopify online store and replace it with clarity on how to optimize your business for maximal growth and profit.

The program will provide you with a clear, focused plan to grow an ecommerce business on Shopify that generates consistent and reliable sales & revenue.

When you take action on this, it can literally change your business!

(What if I told you that it is 100% likely that you are missing out on at least 50% extra revenue by simply implementing some quick and proven tweaks & strategies in your Shopify store?)

Who is this for?

This implementation and coaching program is for Shopify owners who are already generating revenue, are in business for at least 6 months, and are feeling stuck on how to scale their business to the next level.

This is perfect for you if…

You want to take your side hustle full-time as an entrepreneur and quit your 9-5 day job.
You are a brick & mortar business owner wanting to transition to ecommerce.
You are a startup wanting to scale up.

and you...

Need help optimizing your business to generate consistent sales & predictable income.
Need a comprehensive action-by-action plan that gets results fast.
Want the proven systems, frameworks, and processes of 7-figure ecommerce stores.
Want private Mentorship Coaching from an ecommerce business owner who has created multi-million dollar stores.

How is this different from other programs and courses?

This is NOT another “get rich quick” course for beginners in Ecommerce.

Unlike a course, this fully-comprehensive, advanced Ecommerce Business Training offers personal, unlimited 1-on-1 Coaching and 'Hold Your Hand Through It All' Mentorship.

Talking 1-on-1 with an expert who has been in your shoes, is crucial for expanding your business. Imagine the peace of mind you’ll feel having an ecommerce expert review and guide your progress through the program.

When you've got someone showing you the exact steps to take, the only way to fail is to quit!

In this program, you’ll learn systems, frameworks, and processes that will allow you to:

Optimize your store for better conversion rates and higher average order value.
Implement automated systems that generate consistent sales and revenue.
Become focused and get clarity on how to scale a profitable online retail business.
Build a sustainable and enjoyable ecommerce business that supports your life & business goals.

The goal is to get you consistent, predictable, and profitable growth month on month.

Therefore we're going to tackle the biggest pain points most online store owners have and how to overcome them:

Lack of Consistency & Profitability
Marketing & Traffic Challenges
Lack of Focus & Clarity

Ecommerce Growth System

Why does it exist?

Most of my clients have invested in multiple Online Courses, tried Group Coaching programs, and followed every available podcast or YouTube video, but still can not find success in scaling their online store.

They want and need personalized training, support, guidance, and accountability to get clarity on how to get to the next level of growth in their business so they can reach their financial & private goals.

This 12-week curriculum and online coaching program has taken years, tens of thousands of dollars, and tremendous effort to distill into a simple, actionable format that will help you to master the art of running an eCommerce business.

I’m literally giving you the system, leaving no stone unturned so you too can use it in your business and have everything you need to generate more orders and more income with a proven plan.

What you’ll get

Content - All the content will be taught via video lessons which you can watch at your own time and pace
Coaching & Mentoring - Unlimited 1-on-1 Q&A calls with your ecommerce coach to support you with the implementation
Community - A strong community to support you and celebrate your wins!

My program takes you through all the strategies and tactics you need to grow your online sales.

You get training on conversion and store optimization, email marketing automation, landing pages & sales funnels, social media & content marketing, paid advertising, and more.

These are the training modules included in the program.

We’ll start with an in-depth analysis of your current ecommerce store & digital marketing and look into the value proposition and KPI's.
You will get training on how to improve your store's conversion rates & user experience.
You will learn how to improve your email marketing with high converting automated email campaigns. We want to get this built early in the process, so you can get sales from email marketing before the program is up.
We’ll focus on your Search Engine Optimization and organic traffic strategies… This will bring you free traffic and long term results.
We will check what your competitors are doing and look for ways where to find your perfect customer.
You will get training on how set up landing pages and individual sales funnels.
You will bet training for managing Paid Advertising and how to overcome specific challenges on Google Ads, Facebook Ads, etc.
You will learn ways on how to manage your Paid per Click campaigns.
You will get insights on how to use Social Media Marketing to market your business more effectively and find the highest converting sales channel for you.
You get training on how you can optimize your business for higher average order volume (AOV) and lifetime customer value (LTV) and how to drive more traffic to your store.
You will learn about systems, strategies, and tools that will help you to automate and streamline processes in your business.
You will learn about Productivity Hacks & Outsourcing so that you can work on your business and not in your business.

Any of these things can move the needle immediately for your business and my experience is that ONE of these will give you results fast!

Here's How it Works

You watch the step-by-step video lessons, complete the action items, use the provided tools and templates. Ask questions on the live 1-on-1 mentoring & coaching calls, follow the process, get results.

You complete it on your own time, and on your own schedule, and work through it as fast or slow as you wish.

The Ecommerce Success Implementation Program is available online. Access from anywhere in the world. At any time. Coaching calls will be on Zoom.

Here is what is included in the Ecommerce Success Implementation Program.

ONE YEAR Full Access to the “Get Conversions” Ecommerce Success Program.

12 weeks of private, unlimited Coaching & 1-on-1 Mentorship Calls with your Ecommerce Business Coach. Book as many as you want PLUS daily email support between calls.

Personalized Implementation Training to stay focused and on track.

All 8 implementation projects including 12 training modules of my signature online course.

100+ Short Step-by-Step Video Lessons with more than 16 hours of in-depth advanced ecommerce systems & tactics.

90+ Downloadable Resources to save you time. (Worksheets, Printables, Swipe Files, and Copy & Paste Templates)

200-Point Ecommerce Conversion Optimization Checklist.

Full Conversion Optimization Audit of your store with actionable recommendations (CRO/UX).

Full Access to my Email Marketing Automation System (Klaviyo).

Access to my personal network: tech support, web developer, ad specialists, copywriters.

Reviews & Feedback to make sure you're 100% optimized and ready to scale!

Support, Guidance, and Accountability


High Converting Shopify Theme including all my conversion optimization strategies. Designed for optimal conversion rate and speed. Build on EcomSolid, made by GemPages.

Lifetime Access to a Private, Members-Only Facebook Community

Live Group Coaching Calls with the Group Members

Free Access to all future content upgrades for 365 days.

Hi, I’m Claus. I am your coach and mentor.

Claus Lauter, Ecommerce Business Coach

My mission is to help business owners who are feeling stuck to gain a competitive edge by implementing proven eCommerce strategies for consistent sales, increased revenue, and reaching their business & lifestyle goals.

My superpower is my ability to train, mentor, and coach people on how to optimize & scale their business on Shopify's eCommerce platform. I am also an official Shopify & Klaviyo Partner.

I am running online businesses since 2001. That is 20+ years of learning the art of eCommerce entrepreneurship, conversion optimization, and digital marketing. And all this experience and knowledge can be yours to shortcut your way to success. If you’d like to learn more about my past career, you can read my story here.

If you want real-world and no-nonsense advice, from a straight-talking eCommerce coach and business owner (who apparently sounds like Arnold Schwarzenegger), then you've found your home.

But what if you don’t get value from the program?

Skeptical? Still Unsure? Here’s the deal: You'll get a Love it or Leave It Guarantee!

If you don’t love it, or it doesn’t work for you, just let me know within the first two weeks and I’ll give you all your money back. How’s that for risk-free?

No worries. No hassles. You profit from this program or you don’t have to pay. It’s as simple as that.

...but before we move on, I have two questions...

If all this did was achieve your business or lifestyle goals 3 to 5 times faster… would it be worth it?
If all this did was to make you more money and avoid costly mistakes … would it be worth it?


Your mission, should you choose to accept it…

…is to optimize your eCommerce business with my help in the next 12 weeks, so your online store consistently grows sales & revenue, with ease.

Get ready to have the complete action-by-action plan to follow along with all the support, reviews, and guidance you’ll ever need in your journey to scale your online retail business to the next level.

What do you think? Looking forward to talking with you.

I only take 2 strategy calls per day. If scaling your business - while remaining profitable - is a goal this quarter, then you should block your spot before it runs out.


Roman Lukashev, better1.comClaus is always a go-to wherever it comes to any e-commerce questions. He knows how to pinpoint the smallest change on your e-commerce website that makes a big difference. Making a relationship with him provided us a big value for our business. — Roman Lukashev, better1.com

Claus has been advising us on best practices for email marketing with Klaviyo. Further to that we've also discussed channel strategies to increase traffic & conversion. Claus is an experienced e-com consultant and very honest, he is not someone that oversells his services. — Roberto Auriemma, zenartsupplies.co

Michaela GabrielClaus is great to work with: Outcome-oriented, calm, focused & knowledgeable. — Michaela Gabriel

Mike WynnClaus is an amazing coach. He helps me a lot with my e-commerce store and I was struggling at that time. He points out a lot of mistakes I made and I'm able to save a lot of money for my company. With Claus guidance, I'm able to scale my store from 5 figure to 6 figure store. — Mike Wynn

Claus is a quite brilliant individual who is a pleasure to work with - he is inspiring to others and has an outstanding knowledge of business and is a great source to pull ideas from. — Nick Hunt

Adam Watson, hollywoodmirrors.co.ukGive him a call. Don't try to work it all out by yourself when you don't need to. — Adam Watson, hollywoodmirrors.co.uk



Frequently Asked Questions


Ecom Success Implementation Program is my signature 1-on-1 Online Coaching & Personal Mentorship Progam. It is a program that helps you to grow an ecommerce business that generates consistent and reliable sales & revenue. My modules and live coaching sessions are a coaching tool for ecommerce store owners who need to remove the guesswork out of scaling an online store and replace it with clarity. You’ll learn new skills and tactics and how to implement them into your business to optimize for maximal growth.


The coaching program is for business owners, founders, entrepreneurs, and in-house marketers who are already making sales on Shopify's ecommerce platform and are serious about taking action to consistently grow their business online.


The Ecom Success Implementation Program will help you create and maintain a consistent stream of new customers. This program solely focuses on providing you with proven strategies, tactics, and ideas to build a powerful and profitable ecommerce business. In addition to those ideas, we show you how to execute them with detailed “how-to” instructions. The Ecom Success Implementation Program is laser-focused on creating a transformation in your online business.


This program is for businesses that generate at least $5,000 USD a month on average in revenue


I specialize in Shopify's ecommerce platform, but the strategies and methods I use and teach are compatible with most major ecommerce platforms such as Shopify, WooCommerce, Wix, etc. I have successfully worked with clients using these platforms.


Your business is unique. Unlike a course, this fully-comprehensive Ecommerce Business Training offers personal, unlimited(!) 1-on-1 Coaching and 'Hold Your Hand Through It All' Mentorship. My program is results-based and 100% customized to your needs. The strategies that I recommend for you will depend on you and your business


The course is broken into 12 modules, delivered over 12 weeks. In each module, you will receive video lessons taught by Claus Lauter, homework and implementation instructions, and a selection of swipe files, templates, worksheets, PDF guides, case studies, and more. In addition to the modules, there will also be live coaching calls each week. This is your opportunity to ask Claus any questions you have.


The exact time depends 100% on your work speed, talent, focus, and many other factors that I can not predict. Remember the work you do is in your business, you’re not just learning –– you’re doing.


The Ecommerce Success Implementation Program is always open, but by application only. I screen each applicant myself to ensure you are the right fit for the program and I can deliver on your goals. It starts the moment you get accepted into the online coaching program.


No. You will need to have your own physical product brand.


I work with clients worldwide


Happy to talk about price and options if we both see the value. BUT... right now, I don't know if I can help you or not. Schedule a free strategy call to find out if you qualify.


Running a business is not free and requires investments in many things such as advertising, hiring team members, only systems, branding, websites, and more. The actual expense depends on many factors such as your niche, your location, your goals, and more. Of course, I will be able to advise you on what pricing is reasonable for your business so you avoid overpaying for services or purchasing services you might not need.


Of course, it’s important to add a disclaimer to say your results using this program may vary and are not guaranteed. Your results will be based on many variables, such as your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, I cannot guarantee your success, results, or income level, nor am I responsible for your success or failure. I do not prescribe to you what you should do, I only guide you along the way.


I’ll do my absolute best to help you reach your goals, but it’s not possible (nor morally right or legally cool) to guarantee your results. However, I do believe that you’ll get out of this program what you put into it. If you’re willing to do the work, take action, and commit to your goals, we’ll make some magic. If you don't feel that you are getting the value I promise within 14 days of signing up, let me know and I'll refund your money straight away.


While I don’t have a refund policy, because once I spend our time with you, I can’t get it back. However, I do have a satisfaction guarantee. I have been giving refunds and/or canceled future payments of clients in these situations: - When clients experience medical problems that prevent them from working in their business (they submit a doctor’s note) or clients experience dramatic financial hardship and emergencies such as home fires, floods, and other accidents. - When I decide a client is not a good fit for the program based on their actions/behaviors/mindset or other indicators that make it impossible or problematic to work with him/her. Refunds in these situations are made on a case-by-case basis.