Where Shopify merchants go pro – together.

ECOM MERCHANT PRO is our private community for growth-minded Shopify merchants and ecommerce entrepreneurs.

This is your safe place to actively grow and build your online retail business with private coaching and the support of the most amazing and helpful group of Shopify store owners behind you.

Running a Shopify business is tough, don't go at it alone.

Shopify Merchant Community

ECOM MERCHANT PRO is the only private membership program that provides Community, On-Demand Training, Live Coaching, Tools & Templates for maximizing your Shopify store.

Meet and connect with like-minded Shopify merchants in our private community – anytime, from anywhere. Learn from other business owners, and find answers to your questions, and share your knowledge. Get resources and advice from experts to help you optimize and scale your business.

Our members see an average 50% conversion uplift and 37% increase in average order value within weeks of joining us.

It’s SOOO much better than Facebook groups. Become a member of a quality community of Shopify merchants without keyboard warriors (haters, immature members), tire kickers, and non-starters. Our community platform delivers targeted content without other platforms' noisy distractions and privacy risks.

Furthermore, we want to prevent unnecessary SPAM or low-quality content in the community. Therefore, Shopify merchants are the only ones allowed to join the community - no freelancers, agencies, virtual assistants, etc.!

We will help you understand and master the most critical aspects of Conversion Rate Optimization for more revenue on Shopify. You get all the support, guidance, knowledge, and training to optimize, grow and scale your online store.

As a member, you will also have free access to our Shopify CRO Masterclass training course (Value: $1,500). The Conversion Optimization Masterclass training takes you through the entire process of optimizing your Shopify store to make consistent progress toward your revenue goals. You get access to actionable methodologies & step-by-step templates that you can implement in your business today.

You're the average of the 10 People YOU spend time with. Now is the perfect time to surround yourself with like-minded Shopify Merchants. JOIN HERE.

No contracts, no commitments, no surprises. Try us out today with our 14-Days Money Back Guarantee.

Ecom Merchant PRO Community

Who is this for?

Your Shopify store has successfully launched, but conversion rates are low. You want to increase sales and revenue without spending any money on paid ads.

You are a Shopify merchant, entrepreneur, or startup founder interested in learning more about ecommerce conversion rate optimization.

You are running a brick-and-mortar business and would like to move into an ecommerce business with a custom action plan.

You are ready to pursue the side hustle full-time and are looking to scale your online sales sustainably and profitably.

Trusted by Business Owners and Brands

When you join, you get access to:

Community & Connection

Connect with growth-minded Shopify merchants from all over the world and have a world-class community backing you in a safe and friendly environment.

GET CONVERSIONS Masterclass Training

100+ Short Step-by-Step Video Lessons to optimize your store. 16 hours of advanced Conversion Rate Optimization ecommerce systems & tactics.

Resources Library

Step-by-step worksheets and fill-in-the-blank templates to save you time. (200-Point Ecommerce Conversion Optimization Checklist, Printables, Swipe Files, and Copy & Paste Templates)

Member Forums

Categorized forums (“spaces”) lead to organized conversations help, inspiration, and connection.

Member Discussions

You’ll get a chance to jump on open discussion calls with other members for deeper connection and support.

Support & Help

Super-helpful answers to questions or problems you have whether technical or business-related.

Books & Courses

A constantly updated Hot List of the best books, courses, and other resources in every area to help your business.

Weekly Live Q&A Calls (Premium Members only)

Weekly Small Group “Ask Me Anything” Coaching Calls to accelerate your progress, including Q&A’s, AMA’s, Website Reviews & Special Live Events

And more (Premium Members only)

Monthly Store Review, 1, Coaching & Mentorship, Access to personal network of tech support, web developers, ad specialists, email deliverability specialists, and copywriters.

Find all features and Premium membership options here.

Immediately after enrolling, you will receive access to all content — how’s that for instant gratification?!

No Commitments or Contracts. Cancel Any Time: We'd love for you to be a member forever, but ultimately you're in control and can cancel your membership at any time.

Client Testimonial

"Don't try to work it all out by yourself when you don't need to." — Adam Watson, hollywoodmirrors.co.uk  5 Stars

Masterclass Training Included (Value: $1,500 USD)

The “Get Conversions” Masterclass Training Program gives you the exact strategies, systems, and processes to optimize your online retail business for maximum conversion rates and growth.

Over the next weeks, you’ll implement the 8 key elements that’ll help you generate more revenue on Shopify’s eCommerce platform.

These are some of the topics you'll implement:

  • Set up Key Performance Indicators, Value Proposition, and Ideal Customer Avatar
  • Upgrade and optimize your store, increase conversions and average order value
  • Build your Back End Marketing Systems
  • Proven Marketing strategies, Paid Ads, Sales Psychology, Copywriting, UX design
  • Time-saving Business Automation Tools & Outsourcing methods
  • And Scaling Up

You’ll scale a business built to thrive!

I’m literally giving you the system, leaving no stone unturned, so you can use it in your business and have everything you need to generate more orders and more income with a proven plan.

When you've got someone showing you the exact steps to take, the only way to fail is to quit!

So now you know your right next step — don’t wait and take action now...

See some example training lessons of the GET CONVERSION Masterclass Training Course below.

Masterclass Training Course

Instant Access | Monthly Membership | Cancel Anytime | 14-Days 100% Money Back Guarantee

Your Investment Is Fully Guaranteed

Obviously, I can’t guarantee your success. No one can.

But here’s what I can do.

The training and coaching provided with the community has been tested and proven by clients around the globe. I guarantee a proven step-by-step process and methodology that is designed to increase your results. Because I am so confident you will see results, I offer this guarantee:​

Money Back Guarantee


Test drive the first 14 days of the Ecom Merchant PRO Community & Masterclass risk-free! If you don't love the community & masterclass after your two weeks, just cancel and get a prompt refund.

You can also cancel at any time and you won't be billed again. However, a cancellation does not refund the previous month's charges because we delivered for you! Sounds fair, right? Just like if you cancel Netflix, you don't get access anymore.

How’s that for risk-free? There is absolutely no risk if you are willing to put in the work!

You have nothing to lose, and so, so much to gain.


Step #1

Click the green button, choose your membership option and complete your order at the checkout page.

Step #2

Create Your Profile
After your purchase, I will email your membership login details within 24 hours.

Step #3

You will then be able to sign in and start accessing the ECOM MERCHANT PRO Community and Training.

Join the ECOM MERCHANT PRO Community and Masterclass Today!

Instant Access | Monthly Membership | No Surprise Bills | No Commitments | Cancel Anytime | 14-Days Money Back Guarantee

Join now and get eCommerce advice you can't Google




Roman Lukashev, better1.comClaus is always a go-to wherever it comes to any e-commerce questions. He knows how to pinpoint the smallest change on your e-commerce website that makes a big difference. Making a relationship with him provided us a big value for our business. — Roman Lukashev, better1.com

Adam Watson, hollywoodmirrors.co.ukGive him a call. Don't try to work it all out by yourself when you don't need to. — Adam Watson, hollywoodmirrors.co.uk

Claus has been advising us on best practices for email marketing with Klaviyo. Further to that we've also discussed channel strategies to increase traffic & conversion. Claus is an experienced e-com consultant and very honest, he is not someone that oversells his services. — Roberto Auriemma, zenartsupplies.co

Mike WynnClaus is an amazing coach. He helps me a lot with my e-commerce store and I was struggling at that time. He points out a lot of mistakes I made and I'm able to save a lot of money for my company. With Claus guidance, I'm able to scale my store from 5 figure to 6 figure store. — Mike Wynn

Claus is a quite brilliant individual who is a pleasure to work with - he is inspiring to others and has an outstanding knowledge of business and is a great source to pull ideas from. — Nick Hunt

Michaela GabrielClaus is great to work with: Outcome-oriented, calm, focused & knowledgeable. — Michaela Gabriel

Frequently Asked Questions

The GET CONVERSIONS Ecommerce Accelerator program is my signature Online Coaching & Personal Mentorship Progam. It is a program that helps you to grow an ecommerce business that generates consistent and reliable sales & revenue. My modules and live coaching sessions are a coaching tool for ecommerce store owners who need to remove the guesswork out of scaling an online store and replace it with clarity. You’ll learn new skills and tactics and how to implement them into your business to optimize for maximal growth.
The coaching program is for business owners, founders, entrepreneurs, and in-house marketers who are already making sales online on platforms like Shopify or WooCommerce and are serious about taking action to consistently grow their business online.
The GET CONVERSIONS Program will help you create and maintain a consistent stream of new customers. This program solely focuses on providing you with proven strategies, tactics, and ideas to build a powerful and profitable ecommerce business. In addition to those ideas, we show you how to execute them with detailed “how-to” instructions. The GET CONVERSION Program is laser-focused on creating a transformation in your online business.
This program is for people who are selling physical products on Shopify and are already generating revenue (past the idea phase).
I specialize in Shopify's ecommerce platform, but the strategies and methods I use and teach are compatible with most major ecommerce platforms such as Shopify, WooCommerce, Wix, etc. I have successfully worked with clients using these platforms.
Your business is unique. Unlike a course, this fully-comprehensive Ecommerce Business Training offers personal Coaching and 'Hold Your Hand Through It All' Mentorship. My program is results-based and 100% customized to your needs. The strategies that I recommend for you will depend on you and your business.
The course is broken into 12 modules. In each module, you will receive video lessons taught by Claus Lauter, homework and implementation instructions, and a selection of swipe files, templates, worksheets, PDF guides, case studies, and more. In addition to the modules, there will also be live coaching calls each week. This is your opportunity to ask Claus any questions you have.
This is a self-paced implementation program, meaning you can work as many or as little hours as your schedule allows. The exact time depends 100% on your work speed, talent, focus, and many other factors that I can not predict. Remember the work you do is in your business, you’re not just learning –– you’re doing.
The GET CONVERSIONS Program is always open, but by application only. I screen each applicant myself to ensure you are the right fit for the program and I can deliver on your goals. It starts the moment you get accepted into the online coaching program.
I work with clients worldwide.
In a nutshell: Less than the cost of a (Starbucks) coffee a day... Happy to talk about price and options if we both see the value. BUT... right now, I don't know if I can help you or not. If I have the feeling you are a good fit, I will tell you about the price and options in the call.
Running a business is not free and requires investments in many things such as advertising, hiring team members, only systems, branding, websites, and more. The actual expense depends on many factors such as your niche, your location, your goals, and more. Of course, I will be able to advise you on what pricing is reasonable for your business so you avoid overpaying for services or purchasing services you might not need.
Of course, it’s important to add a disclaimer to say your results using this program may vary and are not guaranteed. Your results will be based on many variables, such as your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, I cannot guarantee your success, results, or income level, nor am I responsible for your success or failure. I do not prescribe to you what you should do, I only guide you along the way.
I’ll do my absolute best to help you reach your goals, but it’s not possible (nor morally right or legally cool) to guarantee your results. However, I do believe that you’ll get out of this program what you put into it. If you’re willing to do the work, take action, and commit to your goals, we’ll make some magic. If you don't feel that you are getting the value I promise within 14 days of signing up, let me know and I'll refund your money straight away.
While I don’t have a refund policy, because once I spend our time with you, I can’t get it back. However, I do have a satisfaction guarantee. I have been giving refunds and/or canceled future payments of clients in these situations: - When clients experience medical problems that prevent them from working in their business (they submit a doctor’s note) or clients experience dramatic financial hardship and emergencies such as home fires, floods, and other accidents. - When I decide a client is not a good fit for the program based on their actions/behaviors/mindset or other indicators that make it impossible or problematic to work with him/her. Refunds in these situations are made on a case-by-case basis.
I know it's hard to spend money on yourself. It can feel scary to invest in yourself and take this risk. So, two things: Thing 1: I have a payment plan for you. Don't be shy, take advantage! Thing 2: This is a course & coaching program to help you make money. Here’s the deal: You’ll get a Love it or Leave It Guarantee! ​If you don’t love it, or it doesn’t work for you, just let me know within the first two weeks and I’ll give you all your money back. How’s that for risk-free? No worries. No hassles. You profit from this program or you don’t have to pay. It’s as simple as that.
This site is not a part of the Facebook/Instagram or Google websites or Facebook Inc. or Google LLC. Additionally, this site is NOT endorsed by Facebook/Instagram or Google in any way. FACEBOOK/INSTAGRAM is a trademark of Facebook, Inc. GOOGLE is a trademark of Google LLC.

Nothing on this page, any of my websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax, or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer, or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. Claus Lauter can not and does not make any guarantees about your ability to get results or earn any money with my ideas, information, tools, or strategies. You alone are responsible and accountable for your decisions, actions, and results in life, and by your registration here you agree not to attempt to hold me liable for your decisions, actions or results, at any time, under any circumstance.