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Ecommerce
Kick-Off: In-depth analysis of current ecommerce store & digital marketing
10- An intro to the courseLecture1.109 min
- Setting up baseline. Collect Your KPI’sLecture1.218 min
- Who is your customer avatar or perfect audience?Lecture1.307 min
- Competitor evaluation worksheetLecture1.406 min
- Goal setting!Lecture1.502 min
- Conversion Optimization & Profitability FactorsLecture1.610 min
- My Rolodex – Support Network: tech support, web developer, ad specialists, copywritersLecture1.7
- Competitor Research – Order your competitors productsLecture1.805 min
- Unique Value Proposition (UVP)Lecture1.907 min
- Kick-off 1-on-1 Coaching CallLecture1.10
Conversion Rate and Store Optimization
19- IntroductionLecture2.105 min
- Conversion Rate Optimization – CRO BaselineLecture2.205 min
- Conversion Rate Optimization – PrinciplesLecture2.315 min
- Conversion Rate Optimization – HeaderLecture2.412 min
- Conversion Rate Optimization – FooterLecture2.511 min
- Conversion Rate Optimization – Home PageLecture2.609 min
- Conversion Rate Optimization – Collection PageLecture2.708 min
- Conversion Rate Optimization – Product PageLecture2.817 min
- Conversion Rate Optimization – Cart PageLecture2.909 min
- Conversion Rate Optimization – Checkout PageLecture2.1020 min
- Conversion Rate Optimization – Thank You PageLecture2.1106 min
- Conversion Rate Optimization – 404 PageLecture2.1205 min
- Conversion Rate Optimization – About Us PageLecture2.1304 min
- Conversion Rate Optimization – MobileLecture2.1407 min
- Conversion Rate Optimization – Shopify AppsLecture2.1510 min
- Conversion Rate Optimization – Site SpeedLecture2.1619 min
- EcomSolid Shopify Theme Review – Shopify Page BuilderLecture2.1709 min
- How to set up Shopify Notifications the right wayLecture2.1806 min
- Bounce RateLecture2.1909 min
Email Marketing Automation
27- Klaviyo – TOCLecture3.102 min
- Account SetupLecture3.205 min
- Facebook IntegrationLecture3.304 min
- Subscriber MigrationLecture3.404 min
- Email Optimization and DesignLecture3.515 min
- Abandoned CheckoutLecture3.609 min
- Abandoned “Added to Cart” Cart FlowLecture3.705 min
- Browse Abandonment – Viewed Few vs. Viewed ManyLecture3.804 min
- Repeat Buyer (Placed Order)Lecture3.903 min
- First Time Buyer (Placed Order)Lecture3.1005 min
- Customer Re-Engagement – Win Back 30 DaysLecture3.1103 min
- Customer Re-Engagement – Win Back 60 DaysLecture3.1202 min
- Customer Re-Engagement – Win Back 90 DaysLecture3.1305 min
- Form or Wheelio CollectLecture3.1406 min
- Repeat Purchase Nurture Series – Order Count SplitLecture3.1503 min
- VIP Subscriber EmailsLecture3.1604 min
- VIP Subscriber Emails 2Lecture3.1702 min
- SegmentsLecture3.1807 min
- CopywritingLecture3.1907 min
- Email Subject LinesLecture3.2004 min
- Scheduling – MonitoringLecture3.2110 min
- Email CalendarLecture3.22
- SMS Text MarketingLecture3.2315 min
- Back in StockLecture3.2405 min
- Quick Tip – How to increase your revenue from email campaignsLecture3.2503 min
- Using Coupon Codes the right wayLecture3.2605 min
- Resources & DownloadsLecture3.27
Search Engine Optimization (SEO)
10- IntroductionLecture4.107 min
- SEO ToolsLecture4.213 min
- Keyword ResearchLecture4.319 min
- On page SEO OptimizationLecture4.412 min
- DatafeedsLecture4.511 min
- Google Search ConsoleLecture4.618 min
- Schema MarkupLecture4.708 min
- SEO Optimize your content (Summary)Lecture4.808 min
- SEO Tool – Screaming FrogLecture4.910 min
- Resources & DownloadsLecture4.10
Conversion Research
10- IntroductionLecture5.102 min
- Web AnalyticsLecture5.202 min
- Set up Google Analytics for EcommerceLecture5.317 min
- Set up Google Analytics for Ecommerce – UpdateLecture5.410 min
- Google Analytics Dashboard & ReportsLecture5.503 min
- Google Analytics Deep Dive for CRO issuesLecture5.639 min
- User Behavior Analytics – Visitor RecordingsLecture5.717 min
- Surveys & PollsLecture5.805 min
- User TestingLecture5.904 min
- Resources & DownloadsLecture5.10
Landing Pages & Sales Funnels
5- IntroductionLecture6.101 min
- Product Page vs Landing PageLecture6.211 min
- Best PracticesLecture6.314 min
- Tools & AppsLecture6.408 min
- Resources & DownloadsLecture6.5
Paid Advertising
11- Introduction – Choose Your PlatformsLecture7.103 min
- Facebook AdsLecture7.215 min
- Google SearchLecture7.310 min
- Google ShoppingLecture7.411 min
- Bing AdsLecture7.504 min
- Ad networks (Adroll)Lecture7.610 min
- Other Ad PlatformsLecture7.710 min
- Affiliate MarketingLecture7.806 min
- Influencer MarketingLecture7.906 min
- Other Options (Forums, Newsletters)Lecture7.1008 min
- Resources & DownloadsLecture7.11
PPC Management
8- PPC Management – IntroductionLecture8.103 min
- Facebook Pixel and Tracking Setup (2021)Lecture8.208 min
- Facebook Ads – Secure your FB business manager and ad accountLecture8.322 min
- Facebook Ads – How to do an ad account auditLecture8.410 min
- Facebook Ads – Campaign Tips, RetargetingLecture8.510 min
- Google Ads Account AuditLecture8.632 min
- BudgetLecture8.722 min
- Copy & VisualsLecture8.811 min
Social Media Marketing (SMM)
12- Introduction Social Media for EcommerceLecture9.102 min
- Optimizing your Social Media ProfilesLecture9.206 min
- Facebook PageLecture9.310 min
- Facebook GroupLecture9.414 min
- Lecture9.515 min
- YouTubeLecture9.618 min
- Lecture9.706 min
- Lecture9.824 min
- Other ChannelsLecture9.911 min
- Public RelationsLecture9.1013 min
- Tools & AppsLecture9.11
- Resources & DownloadsLecture9.12
Increase Revenue & Traffic
8- IntroductionLecture10.101 min
- Scaling Strategies & Risk factorsLecture10.211 min
- Pricing & Offer StrategiesLecture10.317 min
- Subscriptions & Recurring BillingLecture10.417 min
- Multi-Channel Abandonment Cart StrategyLecture10.516 min
- WhatsApp StrategyLecture10.605 min
- Increasing Your Average Order Value (AOV) & AppsLecture10.713 min
- Resources & DownloadsLecture10.8
Business Information Systems
5- IntroductionLecture11.101 min
- Customer Relationship Management SystemsLecture11.210 min
- Customer Support SystemsLecture11.311 min
- Business Accounting SoftwareLecture11.409 min
- Tools & AppsLecture11.5
Productivity Hacks, Outsourcing & Team Building
6- IntroductionLecture12.101 min
- Hiring Virtual AssistantsLecture12.218 min
- Managing an external teamLecture12.307 min
- Tools & AppsLecture12.4
- Resources & DownloadsLecture12.5
- Final 1-on-1 Coaching CallLecture12.6
Congratulation!
1- Final VideoLecture13.102 min
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