Ecommerce

Kick-Off: In-depth analysis of current ecommerce store & digital marketing 0/8
- Lecture1.1
  An intro to the course
  05 min
- Lecture1.2
  Setting up baseline. Collect Your KPI’s
  18 min
- Lecture1.3
  Who is your customer avatar or perfect audience?
  07 min
- Lecture1.4
  Competitor evaluation worksheet
  06 min
- Lecture1.5
  Goal setting!
  02 min
- Lecture1.6
  Conversion Optimization & Profitability Factors
  10 min
- Lecture1.7
  My Rolodex – Support Network: tech support, web developer, ad specialists, copywriters
- Lecture1.8
  Kick-off 1-on-1 Coaching Call
Conversion Rate and Store Optimization 0/20
- Lecture2.1
  Introduction
  05 min
- Lecture2.2
  Conversion Rate Optimization – CRO Baseline
  05 min
- Lecture2.3
  Conversion Rate Optimization – Principles
  15 min
- Lecture2.4
  Conversion Rate Optimization – Header
  12 min
- Lecture2.5
  Conversion Rate Optimization – Footer
  11 min
- Lecture2.6
  Conversion Rate Optimization – Home Page
  09 min
- Lecture2.7
  Conversion Rate Optimization – Collection Page
  08 min
- Lecture2.8
  Conversion Rate Optimization – Product Page
  17 min
- Lecture2.9
  Conversion Rate Optimization – Cart Page
  09 min
- Lecture2.10
  Conversion Rate Optimization – Checkout Page
  10 min
- Lecture2.11
  Conversion Rate Optimization – Thank You Page
  06 min
- Lecture2.12
  Conversion Rate Optimization – 404 Page
  05 min
- Lecture2.13
  Conversion Rate Optimization – About Us Page
  04 min
- Lecture2.14
  Conversion Rate Optimization – Mobile
  07 min
- Lecture2.15
  Conversion Rate Optimization – Shopify Apps
  10 min
- Lecture2.16
  Conversion Rate Optimization – Site Speed
  19 min
- Lecture2.17
  EcomSolid Shopify Theme Review – Shopify Page Builder
  09 min
- Lecture2.18
  How to set up Shopify Notifications the right way
  06 min
- Lecture2.19
  Bounce Rate
  09 min
- Lecture2.20
  1-on-1 Coaching Call
Email Marketing Automation 0/29
- Lecture3.1
  Klaviyo – TOC
  02 min
- Lecture3.2
  Account Setup
  05 min
- Lecture3.3
  Facebook Integration
  04 min
- Lecture3.4
  Subscriber Migration
  04 min
- Lecture3.5
  Email Optimization and Design
  15 min
- Lecture3.6
  Abandoned Checkout
  09 min
- Lecture3.7
  Abandoned “Added to Cart” Cart Flow
  05 min
- Lecture3.8
  Browse Abandonment – Viewed Few vs. Viewed Many
  04 min
- Lecture3.9
  Repeat Buyer (Placed Order)
  03 min
- Lecture3.10
  First Time Buyer (Placed Order)
  05 min
- Lecture3.11
  Customer Re-Engagement – Win Back 30 Days
  03 min
- Lecture3.12
  Customer Re-Engagement – Win Back 60 Days
  02 min
- Lecture3.13
  Customer Re-Engagement – Win Back 90 Days
  05 min
- Lecture3.14
  Form or Wheelio Collect
  06 min
- Lecture3.15
  Repeat Purchase Nurture Series – Order Count Split
  03 min
- Lecture3.16
  VIP Subscriber Emails
  04 min
- Lecture3.17
  VIP Subscriber Emails 2
  02 min
- Lecture3.18
  Segments
  07 min
- Lecture3.19
  Copywriting
  07 min
- Lecture3.20
  Email Subject Lines
  04 min
- Lecture3.21
  Scheduling – Monitoring
  10 min
- Lecture3.22
  Email Calendar 2020
- Lecture3.23
  SMS Text Marketing
  15 min
- Lecture3.24
  Back in Stock
  05 min
- Lecture3.25
  Quick Tip – How to increase your revenue from email campaigns
  03 min
- Lecture3.26
  Using Coupon Codes the right way
  05 min
- Lecture3.27
  Resources & Downloads
- Lecture3.28
  1-on-1 Coaching Call
- Lecture3.29
  Group Coaching Call on Zoom
Search Engine Optimization (SEO) 0/10
- Lecture4.1
  Introduction
  07 min
- Lecture4.2
  SEO Tools
  13 min
- Lecture4.3
  Keyword Research
  19 min
- Lecture4.4
  On page SEO Optimization
  12 min
- Lecture4.5
  Datafeeds
  11 min
- Lecture4.6
  Google Search Console
  18 min
- Lecture4.7
  Schema Markup
  08 min
- Lecture4.8
  SEO Optimize your content (Summary)
  08 min
- Lecture4.9
  SEO Tool – Screaming Frog
  10 min
- Lecture4.10
  Resources & Downloads
Conversion Research 0/10
- Lecture5.1
  Introduction
  02 min
- Lecture5.2
  Web Analytics
  02 min
- Lecture5.3
  Set up Google Analytics for Ecommerce
  17 min
- Lecture5.4
  Google Analytics Dashboard & Reports
  03 min
- Lecture5.5
  Google Analytics Deep Dive for CRO issues
  39 min
- Lecture5.6
  User Behavior Analytics – Visitor Recordings
  17 min
- Lecture5.7
  Surveys & Polls
  05 min
- Lecture5.8
  User Testing
  04 min
- Lecture5.9
  Resources & Downloads
- Lecture5.10
  1-on-1 Coaching Call
Landing Pages & Sales Funnels 0/5
- Lecture6.1
  Introduction
  01 min
- Lecture6.2
  Product Page vs Landing Page
  11 min
- Lecture6.3
  Best Practices
  14 min
- Lecture6.4
  Tools & Apps
  08 min
- Lecture6.5
  Resources & Downloads
Paid Advertising 0/13
- Lecture7.1
  Introduction – Choose Your Platforms
  03 min
- Lecture7.2
  Facebook Ads
  15 min
- Lecture7.3
  Google Search
  10 min
- Lecture7.4
  Google Shopping
  11 min
- Lecture7.5
  Bing Ads
  04 min
- Lecture7.6
  Ad networks (Adroll)
  10 min
- Lecture7.7
  Other Ad Platforms
  10 min
- Lecture7.8
  Affiliate Marketing
  06 min
- Lecture7.9
  Influencer Marketing
  06 min
- Lecture7.10
  Other Options (Forums, Newsletters)
  08 min
- Lecture7.11
  Resources & Downloads
- Lecture7.12
  1-on-1 Coaching Call
- Lecture7.13
  Group Coaching Call on Zoom
PPC Management 0/7
- Lecture8.1
  PPC Management – Introduction
  03 min
- Lecture8.2
  Facebook Ads – Secure your FB business manager and ad account
  22 min
- Lecture8.3
  Facebook Ads – How to do an ad account audit
  10 min
- Lecture8.4
  Facebook Ads – Campaign Tips, Retargeting
  10 min
- Lecture8.5
  Google Ads Account Audit
  32 min
- Lecture8.6
  Budget
  22 min
- Lecture8.7
  Copy & Visuals
  11 min
Social Media Marketing (SMM) 0/13
- Lecture9.1
  Introduction Social Media for Ecommerce
  02 min
- Lecture9.2
  Optimizing your Social Media Profiles
  06 min
- Lecture9.3
  Facebook Page
  10 min
- Lecture9.4
  Facebook Group
  11 min
- Lecture9.5
  Instagram
  15 min
- Lecture9.6
  YouTube
  18 min
- Lecture9.7
  LinkedIn
  06 min
- Lecture9.8
  Pinterest
  24 min
- Lecture9.9
  Other Channels
  11 min
- Lecture9.10
  Public Relations
  13 min
- Lecture9.11
  Tools & Apps
- Lecture9.12
  Resources & Downloads
- Lecture9.13
  1-on-1 Coaching Call
Increase Revenue & Traffic 0/8
- Lecture10.1
  Introduction
  01 min
- Lecture10.2
  Scaling Strategies & Risk factors
  11 min
- Lecture10.3
  Pricing & Offer Strategies
  17 min
- Lecture10.4
  Subscriptions & Recurring Billing
  17 min
- Lecture10.5
  Multi-Channel Abandonment Cart Strategy
  16 min
- Lecture10.6
  WhatsApp Strategy
  05 min
- Lecture10.7
  Increasing Your Average Order Value (AOV) & Apps
  13 min
- Lecture10.8
  Resources & Downloads
Business Information Systems 0/7
- Lecture11.1
  Introduction
  01 min
- Lecture11.2
  Customer Relationship Management Systems
  10 min
- Lecture11.3
  Customer Support Systems
  11 min
- Lecture11.4
  Business Accounting Software
  09 min
- Lecture11.5
  Tools & Apps
- Lecture11.6
  1-on-1 Coaching Call
- Lecture11.7
  Group Coaching Call on Zoom
Productivity Hacks, Outsourcing & Team Building 0/6
- Lecture12.1
  Introduction
  01 min
- Lecture12.2
  Hiring Virtual Assistants
  18 min
- Lecture12.3
  Managing an external team
  07 min
- Lecture12.4
  Tools & Apps
- Lecture12.5
  Resources & Downloads
- Lecture12.6
  Final 1-on-1 Coaching Call
Congratulation! 0/1
- Lecture13.1
  Final Video
  02 min

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Kick-Off: In-depth analysis of current ecommerce store & digital marketing 0/8

Conversion Rate and Store Optimization 0/20

Email Marketing Automation 0/29

Search Engine Optimization (SEO) 0/10

Conversion Research 0/10

Landing Pages & Sales Funnels 0/5

Paid Advertising 0/13

PPC Management 0/7

Social Media Marketing (SMM) 0/13

Increase Revenue & Traffic 0/8

Business Information Systems 0/7

Productivity Hacks, Outsourcing & Team Building 0/6

Congratulation! 0/1

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