Kick-Off: In-depth analysis of current ecommerce store & digital marketing 0/7
- An intro to the course 05 minLecture1.1
- Setting up baseline. Collect Your KPI’s 18 minLecture1.2
- Who is your customer avatar or perfect audience? 07 minLecture1.3
- Competitor evaluation worksheet 06 minLecture1.4
- Goal setting! 02 minLecture1.5
- Weekly 1-on-1 Coaching CallLecture1.6
- Group Coaching Call on ZoomLecture1.7
Conversion Rate and Store Optimization 0/17
- Introduction 05 minLecture2.1
- Conversion Rate Optimization – CRO Baseline 05 minLecture2.2
- Conversion Rate Optimization – Principles 15 minLecture2.3
- Conversion Rate Optimization – Header 12 minLecture2.4
- Conversion Rate Optimization – Footer 11 minLecture2.5
- Conversion Rate Optimization – Home Page 09 minLecture2.6
- Conversion Rate Optimization – Collection Page 08 minLecture2.7
- Conversion Rate Optimization – Product Page 17 minLecture2.8
- Conversion Rate Optimization – Cart Page 09 minLecture2.9
- Conversion Rate Optimization – Checkout Page 10 minLecture2.10
- Conversion Rate Optimization – Thank You Page 06 minLecture2.11
- Conversion Rate Optimization – 404 Page 05 minLecture2.12
- Conversion Rate Optimization – About Us Page 04 minLecture2.13
- Conversion Rate Optimization – Mobile 07 minLecture2.14
- Conversion Rate Optimization – Shopify Apps 10 minLecture2.15
- Conversion Rate Optimization – Site Speed 19 minLecture2.16
- Weekly 1-on-1 Coaching CallLecture2.17
Email Marketing Automation 0/26
- Klaviyo – TOC 02 minLecture3.1
- Account Setup 05 minLecture3.2
- Facebook Integration 04 minLecture3.3
- Subscriber Migration 04 minLecture3.4
- Email Optimization and Design 15 minLecture3.5
- Abandoned Checkout 09 minLecture3.6
- Abandoned “Added to Cart” Cart Flow 05 minLecture3.7
- Browse Abandonment – Viewed Few vs. Viewed Many 04 minLecture3.8
- Repeat Buyer (Placed Order) 03 minLecture3.9
- First Time Buyer (Placed Order) 05 minLecture3.10
- Customer Re-Engagement – Win Back 30 Days 03 minLecture3.11
- Customer Re-Engagement – Win Back 60 Days 02 minLecture3.12
- Customer Re-Engagement – Win Back 90 Days 05 minLecture3.13
- Form or Wheelio Collect 06 minLecture3.14
- Repeat Purchase Nurture Series – Order Count Split 03 minLecture3.15
- VIP Subscriber Emails 04 minLecture3.16
- VIP Subscriber Emails 2 02 minLecture3.17
- Segments 07 minLecture3.18
- Copywriting 07 minLecture3.19
- Email Subject Lines 04 minLecture3.20
- Scheduling – Monitoring 10 minLecture3.21
- Email Calendar 2020Lecture3.22
- SMS Text Marketing 15 minLecture3.23
- Resources & DownloadsLecture3.24
- Weekly 1-on-1 Coaching CallLecture3.25
- Group Coaching Call on ZoomLecture3.26
Search Engine Optimization (SEO) 0/11
- IntroductionLecture4.1
- SEO ToolsLecture4.2
- Keyword ResearchLecture4.3
- SEO Optimize your storeLecture4.4
- DatafeedsLecture4.5
- On page SEO OptimizationLecture4.6
- Google Search ConsoleLecture4.7
- Schema MarkupLecture4.8
- SEO Optimize your contentLecture4.9
- Weekly 1-on-1 Coaching CallLecture4.10
- Resources & DownloadsLecture4.11
Analytics 0/12
- IntroductionLecture5.1
- Set up Google Analytics for EcommerceLecture5.2
- Google Analytics reports to analyze CRO 03 minLecture5.3
- Visitor recordings (LuckyOrange, HotJar)Lecture5.4
- Conversion ResearchLecture5.5
- Web analyticsLecture5.6
- Heat mapsLecture5.7
- User TestingLecture5.8
- Surveys & PollsLecture5.9
- Resources & DownloadsLecture5.10
- Group Coaching Call on ZoomLecture5.11
- Weekly 1-on-1 Coaching CallLecture5.12
Automated Sales Funnels 0/6
- IntroductionLecture6.1
- Product Page vs Landing PageLecture6.2
- Tools & AppsLecture6.3
- Best PracticesLecture6.4
- Resources & DownloadsLecture6.5
- Weekly 1-on-1 Coaching CallLecture6.6
Paid Advertising 0/13
- Introduction – Choose Your PlatformsLecture7.1
- Goggle ShoppingLecture7.2
- Facebook AdsLecture7.3
- Bing AdsLecture7.4
- Google SearchLecture7.5
- Ad networks (Adroll)Lecture7.6
- Affiliate MarketingLecture7.7
- Other Ad PlatformsLecture7.8
- Influencer MarketingLecture7.9
- Other Options (Forums, Newsletters)Lecture7.10
- Resources & DownloadsLecture7.11
- Weekly 1-on-1 Coaching CallLecture7.12
- Group Coaching Call on ZoomLecture7.13
PPC Management 0/6
- Facebook Ads Account AuditLecture8.1
- Retargeting MarketingLecture8.2
- Google Ads Account AuditLecture8.3
- BudgetLecture8.4
- Copy & VisualsLecture8.5
- Weekly 1-on-1 Coaching CallLecture8.6
Social Media Marketing (SMM) 0/14
- Introduction Social Media for EcommerceLecture9.1
- Optimizing your Social Media ProfilesLecture9.2
- Choose Your PlatformsLecture9.3
- Facebook PageLecture9.4
- Facebook GroupLecture9.5
- Lecture9.6
- Lecture9.7
- Public RelationsLecture9.8
- Lecture9.9
- Tools & AppsLecture9.10
- Other ChannelsLecture9.11
- Resources & DownloadsLecture9.12
- Weekly 1-on-1 Coaching CallLecture9.13
- Group Coaching Call on ZoomLecture9.14
Drive Traffic 0/6
- IntroductionLecture10.1
- Scaling StrategiesLecture10.2
- Risk factorsLecture10.3
- Pricing StrategyLecture10.4
- SubscriptionLecture10.5
- Weekly 1-on-1 Coaching CallLecture10.6
Manage Leads & Customers 0/6
- IntroductionLecture11.1
- Customer Management SystemsLecture11.2
- Tools & AppsLecture11.3
- Customer Support SystemsLecture11.4
- Weekly 1-on-1 Coaching CallLecture11.5
- Group Coaching Call on ZoomLecture11.6
Productivity Hacks, Outsourcing & Team Building 0/6
- Hiring Virtual AssistantsLecture12.1
- IntroductionLecture12.2
- Managing an external teamLecture12.3
- Tools & AppsLecture12.4
- Resources & DownloadsLecture12.5
- Weekly 1-on-1 Coaching CallLecture12.6
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