What is it?
GET CONVERSIONS is a Masterclass Program and Community for Shopify Merchants. You will learn how to optimize your Shopify store and your eCommerce marketing so you get more conversions and revenue from your store.
- You’ll discover how to convert more of your website visitors into paying customers – without spending more on ads.
- You’ll get a proven eCommerce Optimization & Marketing Framework to turn more traffic into sales.
- You’ll get personalized, actionable advice to unlock the full revenue potential of your online business.
- You’ll get a roadmap that takes you step-by-step through the process.
This membership program includes training on conversion and store optimization, email marketing automation, landing pages & sales funnels, social media, content marketing, paid advertising, and more.
Who is it for?
GET CONVERSIONS is for Shopify merchants who want a complete ecommerce growth framework to scale their business plus coaching and mentoring from an experienced Ecommerce & Marketing expert.
Where does it happen?
The GET CONVERSIONS program is online and consists of training videos, downloadable resources, expert coaching & mentoring calls, and a community of Shopify store owners. You complete it on your own time, and on your own schedule, and work through it as fast or slow as you wish.
How does it work?
You watch the step-by-step video lessons, complete the action items, use the provided tools and templates. Ask questions on the group coaching calls, follow the process, get results. All lessons are pre-recorded and available online at your convenience! Just log into the training portal to access all your materials.
When does it start?
GET CONVERSIONS is an online membership program, it starts the moment you enroll.
- Lectures 132
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 75
- Assessments Yes
Kick-Off: In-depth analysis of current ecommerce store & digital marketing
- An intro to the course
- Setting up baseline. Collect Your KPI’s
- Who is your customer avatar or perfect audience?
- Competitor evaluation worksheet
- Goal setting!
- Conversion Optimization & Profitability Factors
- My Rolodex – Support Network: tech support, web developer, ad specialists, copywriters
- Competitor Research – Order your competitors products
- Unique Value Proposition (UVP)
- Kick-off 1-on-1 Coaching Call
Conversion Rate and Store Optimization
- Conversion Rate Optimization – CRO Baseline
- Conversion Rate Optimization – Principles
- Conversion Rate Optimization – Header
- Conversion Rate Optimization – Footer
- Conversion Rate Optimization – Home Page
- Conversion Rate Optimization – Collection Page
- Conversion Rate Optimization – Product Page
- Conversion Rate Optimization – Cart Page
- Conversion Rate Optimization – Checkout Page
- Conversion Rate Optimization – Thank You Page
- Conversion Rate Optimization – 404 Page
- Conversion Rate Optimization – About Us Page
- Conversion Rate Optimization – Mobile
- Conversion Rate Optimization – Shopify Apps
- Conversion Rate Optimization – Site Speed
- EcomSolid Shopify Theme Review – Shopify Page Builder
- How to set up Shopify Notifications the right way
- Bounce Rate
Email Marketing Automation
- Klaviyo – TOC
- Account Setup
- Facebook Integration
- Subscriber Migration
- Email Optimization and Design
- Abandoned Checkout
- Abandoned “Added to Cart” Cart Flow
- Browse Abandonment – Viewed Few vs. Viewed Many
- Repeat Buyer (Placed Order)
- First Time Buyer (Placed Order)
- Customer Re-Engagement – Win Back 30 Days
- Customer Re-Engagement – Win Back 60 Days
- Customer Re-Engagement – Win Back 90 Days
- Form or Wheelio Collect
- Repeat Purchase Nurture Series – Order Count Split
- VIP Subscriber Emails
- VIP Subscriber Emails 2
- Email Subject Lines
- Scheduling – Monitoring
- Email Calendar
- SMS Text Marketing
- Back in Stock
- Quick Tip – How to increase your revenue from email campaigns
- Using Coupon Codes the right way
- Resources & Downloads
Search Engine Optimization (SEO)
Landing Pages & Sales Funnels
Increase Revenue & Traffic
Business Information Systems
Productivity Hacks, Outsourcing & Team Building