Hey, I'm Claus!

With over 20 years of experience, I advise early-stage Direct-To-Customer brands and ecommerce merchants to improve their marketing, traffic, conversions, and revenue. I'm here to help you too.

At my core, I'm a problem solver with a "no problems, only solutions" mentality. I'm an official Shopify and certified Klaviyo Partner, Google expert, and award-winning eCommerce store owner. My team and I have generated millions of dollars in revenue for service and product-based businesses online, so you can trust that we know what we're doing.

I'm also the proud producer and host of the Ecommerce Coffee Break Podcast, a top-ranked Shopify podcast on Feedspot. But I'm not just a marketing whiz, I'm also an international man of mystery. I've lived on three continents, visited over 60 countries, and I'm bilingual in English and German. Oh, and did I mention I'm an official cappuccino addict?

Claus Lauter, Ecommerce Marketing Optimization Expert

7-figure Ecommerce Awards

As an eCommerce store and business owner myself, I'm in the trenches of eCommerce every day, just like you. I've personally managed over 3 million USD in online ad spending and started and grown businesses in the USA, Germany, South Africa, and Singapore. So when I say I've been there and done that, I mean it.

But here's the thing, I'm not here to brag. I'm here to help you. From website design to SEO copywriting, marketing planning and strategy, to social media implementation, conversion rate optimization, paid advertising, and content marketing, I've got experience in it all (including a few f**k ups).

My remote team consists of digital marketers and eCommerce specialists from around the world, and we're ready to help you take your eCommerce business to the next level. By following my coaching, you can learn how to optimize your Shopify store and enhance your eCommerce marketing tactics to gain more revenue from the visitors you already have.

So, let's take your eCommerce business from good to great. Together, we'll build a strategy that works for you and your customers. Thanks for stopping by, and cheers to your success!

BTW: I was a podcast interview guest on these shows:

Social Media Entrepreneurs w/ Derek Videll: Episode 304: eCommerce Strategies and Opportunities in 2023

10K Collective Ecommerce Podcast: Implementing Conversion Optimization for Shopify

eCommerce StandUp Podcast: The 80/20 rule for Ecommerce Merchants

Planet Amazon Podcast: Leveraging Amazon and Shopify for E-commerce Victory

Smartpreneurs Odyssey Podcast (in German): Slowmad - mit Lifestyle-Business auf Reisen

Professional Experience and Skills
  • 20+ Years in Digital Marketing B2B/B2C (SAAS, E-commerce/online retail, other industries)
  • 20+ Years in managing and leading international teams (both direct and indirect teams)
  • 15+ Years Google Ads (Adwords) / BING Ads and Google Analytics
  • 15+ Years SEO/SEM, strong understanding of best practices and trends
  • 15+ Years Web design, UX/UI experience, working knowledge of HTML5 and CSS
  • 14+ Years Email-Marketing (Aweber, MailChimp, Klaviyo)
  • 14+ Years CMS systems (WordPress, Joomla)
  • 7+ Years Facebook Ads (Facebook/Instagram) / build, manage, and scale Facebook ad campaigns
  • 6+ Years Shopify, experience with multiple Shopify Stores
  • 5+ Years Digital ad/marketing platforms, e.g. Adroll, Amazon, Pinterest, Twitter
  • 5+ Years Conversion Rate Optimization
Partnerships and Certifications
Partnerships and Certifications

Official Shopify Partner, Certified Klaviyo Partner (1,2,3,4,5), Google Analytics Certified (1, 2), Google Tag Manager Certified (1), Google Ads Certified (1, 2)