Hey, I'm Claus!

I (and my team) help you optimize your online store so you can make more sales and revenue from the traffic you already have.

Claus Lauter, Ecommerce Conversion Rate Optimization Expert

With over 20 years' experience in eCommerce and marketing, working with SMEs as either an owner, director, or independent adviser, my team and I have developed a proven system that helps online merchants convert more traffic into sales & revenue.

I’m an eCommerce Conversion Optimization Expert, official Shopify & certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert.

I am also the producer and host of the Ecommerce Coffee Break Podcast. I was recently named one of the Top 20 Shopify Experts to follow for 2022.

I'm also a Coach & Student Mentor for Advanced Certificate in Digital Marketing and Communications at India's top marketing university upgrad.com.

Here are some more facts:

  • As an Ecom store and business owner myself, I am in the trenches of eCommerce each and every day (like you!).
  • Generated millions of dollars in revenue for service- and product-based businesses online.
  • ​Running an award-winning 7-Figure Shopify Store since 2015.
  • Personally managed more than 3 million USD in online ad spending.
  • Started and grown businesses in the USA, Germany, South Africa, and Singapore.
  • I live and breathe entrepreneurship and digital marketing.

My mission is to help Shopify merchants who are feeling stuck gain a competitive edge by implementing proven eCommerce strategies for consistent sales, increased revenue, and reaching their business goals.

What else should you know about me?

  • My favorite quote: "No problems, only solutions."
  • I am a German citizen and a resident of Cyprus and South Africa
  • I and my team are all working 100% remotely, even though my company is registered in Singapore
  • My remote team consists of digital marketers and eCommerce specialists from around the world
  • I've been working remotely for 15 years now. Thanks to the Internet 🙂
  • Have visited almost 60 countries
  • I am bilingual, English and German
  • And, I love coffee. (Proof: Photos made at Semilla Co-Working in Medellin, Colombia. Great coffee here.)

What I didn't have:

  • no wealthy parents
  • no shortcut to where I am now
  • no University degree
Professional Experience and Skills

From website design to SEO copywriting, marketing planning and strategy, to social media implementation, conversion rate optimization, paid advertising and content marketing – I’ve been there (including some few f**k ups).

  • 20+ Years in Digital Marketing B2B/B2C (SAAS, E-commerce/online retail, other industries)
  • 20+ Years in managing and leading international teams (both direct and indirect teams)
  • 15+ Years Google Ads (Adwords) / BING Ads and Google Analytics
  • 15+ Years SEO/SEM, strong understanding of best practices and trends
  • 15+ Years Web design, UX/UI experience, working knowledge of HTML5 and CSS
  • 14+ Years Email-Marketing (Aweber, MailChimp, Klaviyo)
  • 14+ Years CMS systems (WordPress, Joomla)
  • 7+ Years Facebook Ads (Facebook/Instagram) / build, manage, and scale Facebook ad campaigns
  • 6+ Years Shopify, experience with multiple Shopify Stores
  • 5+ Years Digital ad/marketing platforms, e.g. Adroll, Amazon, Pinterest, Twitter
  • 5+ Years Conversion Rate Optimization
Partnerships and Certifications
Partnerships and Certifications

Official Shopify Partner, Certified Klaviyo Partner (1,2,3), Google Analytics Certified (1, 2), Google Tag Manager Certified (1), Google Ads Certified (1, 2)