Hi, I'm Claus

I am grateful that our paths have crossed! I believe there’s a very good reason you’re reading this page right now.

Let me introduce myself: I'm an E-Commerce Business Coach and Growth Advisor. I help small businesses who are overwhelmed by E-Commerce & digital marketing growing online sales with strategies, systems, and guidance. And I am also an official Shopify & Klaviyo Partner.

As a successful, award-winning 7-figure Ecom store owner and Ecommerce entrepreneur, I have gained 20 years of hands-on digital marketing experience. If it happens online, there’s a fair chance I’ve done it, managed it, or trained people to do it themselves.

Online Business Coach Claus Lauter

I have personally managed more than 3 million USD in online ad spend. I have started and grown several businesses in the USA, Germany, South Africa, and Singapore. I have built more websites than I can count. And have generated millions of dollars in revenue for service- and product-based businesses online. I live and breathe entrepreneurship and digital marketing.

This experience has now turned into my greatest asset. This all becomes 100% available to you as soon as you become my client!

If you want real-world and no-nonsense advice, from a straight-talking entrepreneur and digital marketing expert, then you've found your home.

My story

I grew up in a family of business owners (hotels and restaurants). At the age of 16, I started an apprenticeship and became a chef/cook.

After that, I joined the German Air Force for the mandatory military service. After my military time, I decided to go back to school and graduated with a Bachelor of Business Administration.

In the following 10 years, I worked in the corporate world in various IT & Marketing positions, at companies like Johnson & Johnson, before starting my own first online business in 2001.

I since have launched and co-founded various businesses in Germany, South Africa, the USA, and Singapore. I sold most of my business interests in 2016 and now focus mainly on passing my skills and experience onto other business owners through my coaching program. (Well, I am still running a 7-figure eCommerce store.)

  • My favorite quote: No problems, only solutions.
  • I am bilingual, fluent in English and German.
  • Some people say I sound like Arnold Schwarzenegger and look like Richard Branson.
  • I'm a perpetual traveler, have visited 50+ countries.

And, I love coffee. 🙂 (Proof: Photos made at Semilla Co-Working in Medellin, Colombia. Great coffee here.)

MY EXPERIENCES

From website design to SEO copywriting, marketing planning and strategy, to social media implementation, conversion rate optimization, paid advertising and content marketing – I’ve been there (including some few f**k ups).

  • 20+ Years in Digital Marketing B2B/B2C (SAAS, E-commerce/online retail, other industries)
  • 20+ Years in managing and leading international teams (both direct and indirect teams)
  • 15+ Years Google Ads (Adwords) / BING Ads and Google Analytics
  • 15+ Years SEO/SEM, strong understanding of best practices and trends
  • 15+ Years Web design, UX/UI experience, working knowledge of HTML5 and CSS
  • 14+ Years Email-Marketing (Aweber, MailChimp, Klaviyo)
  • 14+ Years CMS systems (WordPress, Joomla)
  • 7+ Years Facebook Ads (Facebook/Instagram) / build, manage, and scale Facebook ad campaigns
  • 6+ Years Shopify, experience with multiple Shopify Stores
    5+ Years Digital ad/marketing platforms, e.g. Adroll, Amazon, Pinterest, Twitter
  • 5+ Years Conversion Rate Optimization

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