#018: How bad is it? Update on Facebook Ads and Apple iOS [2021] – Ecommerce Coffee Break
In this episode of the Ecommerce Coffee Break, I talk to Klaus Lampen. He is a Facebook Ads Expert and gives us the latest info on what's going on with the Apple iOS 15 update and Facebook ads.
On the Show Today You’ll Learn:
- Impact of Apple iOS 14 & 15 on Facebook Ads
- How much data you lose
- Impact of retargeting
- Why Facebook Ads are becoming more technical
- Why a good product matters
- Why you need to diversify your ads
- Tools for tracking
- And more!
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Conversion Optimization Expert | Top 20 Shopify Expert to follow for 2022 | Podcast Host - Helping Shopify merchants increase revenue from existing traffic by identifying & removing conversion blockers. With over 20 years of experience in eCommerce and marketing, working with SMEs as either an owner, director, or independent adviser, my team and I have developed a proven system that helps online merchants convert more traffic into sales & revenue.