Hi, I’m Claus.
Conversion Optimization Expert, Mentor & Podcast Host


With my help, you'll optimize your online store, increase your conversion rate, turn more traffic into sales and grow your online revenue.

Shopify Klaviyo Partner
Adam Watson, hollywoodmirrors.co.uk

"Give him a call. Don't try to work it all out by yourself when you don't need to." — Adam Watson, hollywoodmirrors.co.uk

Please Check All Of The Questions Where Your Answer Is YES!

Do you struggle to convert traffic into sales and turn visitors into buyers?
Do you have great products, but for some reason, your conversion rate is low?
Has your growth plateaued or slowed down?
Do you spend money on ads but don't get sales?
Are you stuck, overwhelmed, and not sure what to do next to grow your business?
Do you just want someone who can help you get to the next level?

If You Checked ANY Of The Boxes Above, you’re in exactly the right place. Let’s put those problems in the past.

Let me show you how to remove the guesswork out of growing your Shopify business and create clarity to optimize your business for maximal growth & profit.

Better 1

"Claus is always a go-to wherever it comes to any e-commerce questions. He knows how to pinpoint the smallest change on your e-commerce website that makes a big difference. Making a relationship with him provided us a big value for our business." — Roman Lukashev, better1.com

Hi, I’m Claus,

I’m an Ecommerce Growth & Conversion Optimization Expert, Shopify & Klaviyo Partner, and Business Mentor. Businesses and brands that use Shopify to sell online grow their business with my help.

Claus Lauter, Ecommerce Business Coach

With 20+ years of experience working with SMEs as either an owner, director, or independent adviser, I have a wide range of business knowledge and experience in online sales, marketing, and eCommerce. It is your opportunity to maximize the growth of your business by leveraging all of this experience.

My mission is to help online entrepreneurs who are feeling stuck to gain a competitive edge by implementing proven eCommerce systems & strategies for consistent sales, increased revenue, and reaching their business & lifestyle goals.

My superpower is my ability to train, mentor, and coach people on how to optimize & scale their business on Shopify's eCommerce platform. If you’d like to learn more, you can read my story here. But this isn’t about me… it’s about you! LET'S TALK! 


Here are a few brands I have helped grow their stores!

Here are some of my clients
Client Testimonial

"Claus is an amazing coach. He helped me a lot with my e-commerce store and pointed out a lot of mistakes I made. With Claus's guidance, I was able to scale my store from 5 figures to 6 figures." — Mike Wynn

Let's Connect!

Join my private Facebook community where successful Shopify Store Owners connect to share insights, tips, and strategies for success. I hope to see you inside!