Stuck on a Shopify Plateau?
Discover how to become a better marketer to sell more and work less.
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The Ecommerce Coffee Break: A Shopify Growth Podcast


The Ecommerce Coffee Break Podcast is a top-rated marketing podcast for Shopify merchants and business owners looking to grow their online stores.

It is the podcast you need if you want to improve your marketing skills, boost conversions, and increase revenue. Each week you get actionable advice, and strategies, and hear from world-class experts and special guests talking about various topics on how to run a profitable business on Shopify.

Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google.

"Claus and his guests tackle any and everything you'd need to know about Shopify and the ever-evolving world of eCommerce in a friendly, almost unbusinesslike tone that is easy to follow and love.", ATzed - 5 Stars Review on Apple Podcasts

More than 140 episodes of FREE content just waiting for you!

Ecommerce Marketing Mistakes: How Much Are They Costing You?

When your marketing isn’t clear…

  • Your Shopify store is stuck on a plateau.
  • Visitors leave your store after a few seconds.
  • You have low conversion rates.
  • Nobody clicks your Facebook/Meta or Google ads.
  • People won't open your marketing emails.
  • You'll struggle to build a profitable business.

You don't know how to effectively market your online store? Or 'Marketing' agencies left you with a bad experience?

If any of these challenges sound familiar, you're not alone.

It's very common for Shopify merchants to struggle with these issues in their journey and feel frustrated when what used to work no longer produces results.

But what if there was a way to optimize your store, marketing, and sales performance, and increase your revenue without spending more on ads?

That's where I come in. I can help you overcome these challenges and succeed in the world of online retail.

Here's how I can help you:

✅ Optimize your store, offer, marketing, ads, and emails: By taking a comprehensive approach to optimization, I will help you improve every aspect of your online store. From the design and layout to the products and promotions you offer, I will help you make sure everything is working together to drive sales.

✅ Optimize your productivity and time management: As a busy ecommerce store owner, you don't have time to waste. With my optimization framework, you'll learn how to streamline your processes and work more efficiently, so you can focus on what matters most.

✅ Get access to proven strategies and systems: My system is based on proven strategies that have helped other ecommerce store owners succeed. By following these strategies, you'll be able to maximize your sales and conversions with a blueprint that gets results.

✅ Get help to optimize and scale: As your business grows, you'll need to continue optimizing and scaling your operations to keep up with demand. With my help, you'll have the support you need to do just that.

Shopify shop owners are often too busy to optimize their stores and marketing, and they end up trying things out without any real direction.

Avoid the long learning curve and trial and error of figuring things out on your own. Instead, discover proven strategies and see results in as little as 5 days.

With my proven optimization framework, busy Shopify merchants and Direct-to-Consumer brands can turn more traffic into sales and revenue, all while saving time in the process.

Don't waste any more time struggling with poor performance, low traffic, and low sales.

So, what are you waiting for? If you're ready to take your ecommerce store to the next level, I'm here to help.

Results My Clients Have Seen:

+116% uplift in online store sales

+67% increase in conversion rate

+37% increase in average order value

+41% increase in repeat purchases

+32% increase in revenue through email & SMS

+84% increase in organic search traffic

It pays to work with me! Every dollar you invest in Marketing Optimization today will make you $100 over the next 12 months.

Let's talk about taking your online store to the next level!

Become Shopify™ Marketing Optimized!

I'd like to introduce you to… Ecommerce Marketing Optimization for Shopify Merchants.

Who is this for?

Businesses will benefit from my consulting and training in the following situations:

You are a business owner looking for some quick (yet powerful!) help and advice with your online store and/or digital marketing.

Your Shopify store has successfully launched, but sales are low. You want to increase conversion rates and revenue without spending any money on paid ads.

You are running a brick-and-mortar business and would like to move into an ecommerce business with a custom action plan.

You are ready to pursue the side hustle full-time and are looking to scale your online sales sustainably and profitably.

I am selective about who I work with since I want to create your success story. Contact me today to find out if you are a good fit.

I’ve had the privilege of working with these brands…

Brands trust my Expertise. I have clients getting daily sales in every niche you can imagine.

Conversion Optimization Clients

What people are saying

Adam Watson, hollywoodmirrors.co.uk

"Give him a call. Don't try to work it all out by yourself when you don't need to." — Adam Watson, hollywoodmirrors.co.uk 5 Stars

Better 1

"Claus is always a go-to wherever it comes to any e-commerce questions. He knows how to pinpoint the smallest change on your e-commerce website that makes a big difference. Making a relationship with him provided us a big value for our business." — Roman Lukashev, better1.com 5 Stars

Colby Flood

"Claus is an excellent eCommerce coach and CRO specialist on Shopify. From the free content he puts out, to the coaching groups he leads, Claus is a resource of information that helps eCommerce business owners grow. I would highly recommend listening to his podcast and joining one of his coaching groups." — Colby Flood, Brighter Click 5 Stars

Client Testimonial

"Claus is an amazing coach. He helped me a lot with my conversion funnel and pointed out a lot of mistakes I made. With Claus's guidance, I was able to scale my store from 5 figures to 6 figures." — Mike Wynn  5 Stars

Partnerships and Certifications
Award-Winning & Certified

Here are a few facts about me:

  • 20+ Years of Experience in Ecommerce and DTC/B2C/B2B Marketing
  • Official Shopify Partner, Certified Klaviyo Partner, Certified Google Expert
  • Working with Online Merchants, SMEs, and Brands across the Globe since 2015
  • Named one of the Top 20 Shopify Experts to follow for 2022
  • Global Team and Network of Experts
  • Proven DTC, B2C & B2B Success Stories
  • Award-winning 7-Figure Ecommerce Store Owners
  • Top Ranking Ecommerce Podcast Host

Discover how I can help you