Helping Shopify merchants become better marketers to increase profits and work less.
As seen in

Ecommerce Coffee Break – The Podcast for Shopify Merchants


The Ecommmerce Coffee Break Podcast is for Shopify Merchants and Business Owners who want to grow their store. Listen to this Ecommerce podcast to learn about growth strategies that will maximize conversions and revenue.

Each week you get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify.

Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google.

"Claus and his guests tackle any and everything you'd need to know about Shopify and the ever-evolving world of eCommerce in a friendly, almost unbusinesslike tone that is easy to follow and love.", ATzed - 5 Stars Review on Apple Podcasts

More than 130 episodes of FREE content just waiting for you!


Do you feel confused when it comes to marketing? Bad experience with a 'marketing' agency?

Do you think your ecommerce business has marketing issues, conversion roadblocks, and revenue gaps? And you do not know why and where?

Do you know that 98% of first-time visitors don't purchase anything from a website? But why?

Shopify shop owners are often too busy to optimize their stores & marketing and end up trying things out without any real direction.

What if you could…

✅ Improve your Online Store's Sales Performance
✅ Increase your Revenue from Traffic you already have
✅ Improve the Conversion Rate of your store
✅ Optimize your Store, Offer, Marketing, Ads, Email, and more
✅ Optimize your Productivity and Time Management
✅ Get Help to scale

I help Shopify merchants optimize their marketing to increase revenue while working less.

I’ve reviewed hundreds of Shopify stores to identify and remove marketing & conversion blockers costing them eCommerce sales.

As a result, my clients were able to increase revenue from the traffic they already had without spending more on ads.

Avoid a long learning curve with trial and error by figuring it out on your own.

With the help of my proven marketing optimization system, busy Shopify merchants and Direct-to-Consumer brands like you turn more traffic into sales and revenue - and save time.

Using my method marketing optimization is easier and cheaper than hiring an agency. See results in as little as 5 days.

Results My Clients Have Seen Using My Optimization Method:

+116% uplift in online store sales

+67% increase in conversion rate

+37% increase in average order value

+41% increase in repeat purchases

+32% increase in revenue through email & SMS

+84% increase in organic search traffic

It pays to work with me! Every dollar you invest in Marketing Optimization today will make you $100 over the next 12 months.

Let's talk about taking your online store to the next level!

Become Shopify™ Marketing Optimized!

I'd like to introduce you to… Ecommerce Marketing Optimization for Shopify Merchants.

Who is this for?

Businesses will benefit from my consulting and training in the following situations:

You are a business owner looking for some quick (yet powerful!) help and advice with your online store and/or digital marketing.

Your Shopify store has successfully launched, but sales are low. You want to increase conversion rates and revenue without spending any money on paid ads.

You are running a brick-and-mortar business and would like to move into an ecommerce business with a custom action plan.

You are ready to pursue the side hustle full-time and are looking to scale your online sales sustainably and profitably.

I am selective about who I work with since I want to create your success story. Contact me today to find out if you are a good fit.

I’ve had the privilege of working with these brands…

Brands trust my Expertise. I have clients getting daily sales in every niche you can imagine.

Conversion Optimization Clients

What people are saying

Adam Watson, hollywoodmirrors.co.uk

"Give him a call. Don't try to work it all out by yourself when you don't need to." — Adam Watson, hollywoodmirrors.co.uk 5 Stars

Better 1

"Claus is always a go-to wherever it comes to any e-commerce questions. He knows how to pinpoint the smallest change on your e-commerce website that makes a big difference. Making a relationship with him provided us a big value for our business." — Roman Lukashev, better1.com 5 Stars

Colby Flood

"Claus is an excellent eCommerce coach and CRO specialist on Shopify. From the free content he puts out, to the coaching groups he leads, Claus is a resource of information that helps eCommerce business owners grow. I would highly recommend listening to his podcast and joining one of his coaching groups." — Colby Flood, Brighter Click 5 Stars

Client Testimonial

"Claus is an amazing coach. He helped me a lot with my conversion funnel and pointed out a lot of mistakes I made. With Claus's guidance, I was able to scale my store from 5 figures to 6 figures." — Mike Wynn  5 Stars

Partnerships and Certifications
Award-Winning & Certified

Here are a few facts about me:

  • 20+ Years of Experience in Ecommerce and DTC/B2C/B2B Marketing
  • Official Shopify Partner, Certified Klaviyo Partner, Certified Google Expert
  • Working with Online Merchants, SMEs, and Brands across the Globe since 2015
  • Named one of the Top 20 Shopify Experts to follow for 2022
  • Global Team and Network of Experts
  • Proven DTC, B2C & B2B Success Stories
  • Award-winning 7-Figure Ecommerce Store Owners
  • Top Ranking Ecommerce Podcast Host

Discover how I can help you